Aligning Your Social Media Strategy With Your Promotions

The Difference Maker Revolution Podcast

In this episode of the Difference Maker Revolution podcast, Ronan, Jeanine, Brad, and Steve delve into the vital topic of aligning your social media strategy with your promotional efforts to maximise conversions.

The team shares their insights on striking a balance between the long-term benefits of consistent content creation and the immediate impact of targeted advertising. Key discussion points include the importance of building trust through alignment, as aligning your social media posts with your running ads fosters trust and improves conversion rates.

They emphasize a proactive marketing focus—ads attract clients, while content creation can yield long-term results. The conversation also touches on the pay-to-play landscape of social media platforms like Instagram and Facebook, which make paid ads essential. While content creation can be challenging, running ads is straightforward and effective in generating immediate leads. Lastly, they discuss the need to stay adaptable, as social media trends shift rapidly, but core marketing principles remain constant.

Key Discussion Points:

• The importance of aligning content and ads for consistent messaging.
• Strategies to balance short-term advertising with long-term content initiatives.
• Practical tips for running effective Facebook and Instagram ads.
• The role of evolving platforms like TikTok in the current marketing landscape.
• Why taking action and maintaining consistent marketing is more valuable than striving for perfection.

Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr

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The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito.

Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.