162. Why Marketing and Sales Must Collaborate to Deliver Customer-Centric Solutions, with Christian Klepp

Full Funnel Freedom

In today’s fast-paced B2B landscape, marketing and sales can no longer operate in isolation. Both functions have different strengths, but when combined, they create a powerful, customer-centric force that drives results. Marketing builds the brand’s story and awareness, while sales directly engages with customers to convert opportunities into revenue. A collaborative relationship between the two functions ensures a seamless customer experience, removes barriers to conversion, and produces a more unified approach to solving customer challenges. The real magic happens when sales and marketing work in sync—sharing insights, addressing objections in unison, and refining product offerings based on real-time feedback from prospects.

Christian Klepp, co-founder and director of client engagement at Einblick Consulting, brings over 13 years of experience in B2B branding, marketing, and communications. Having worked with industry giants such as Caterpillar, Henkel, and Logitech, Christian’s extensive global experience across Europe, Asia, and North America has helped him master the art of aligning marketing and sales for greater success. His firm helps B2B tech and SaaS companies discover and leverage their unique competitive edge, driving lead generation and revenue growth.

What you'll learn:

• How can marketing and sales teams collaborate to overcome common barriers and improve conversion rates?
• What are the most effective strategies for aligning marketing and sales in large B2B organizations?
• How can marketing help sales teams better handle customer objections and close more deals?

Resources:

• Happy Money: The Japanese Art of Making Peace with Your Money - by Ken Honda
• Building a StoryBrand: Clarify Your Message So Customers Will Listen - by Donald Miller
• Think, Do, Say: How to Seize Attention and Build Trust in a Busy, Busy World - by Ron Tite

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