The Importance of Building your own brand

Diary of a Sales Expert

In this episode, James discusses the importance of building a brand. With the rise of AI, James believes that brands are more important than ever. AI is, of course, the way the world is going, but that is why James believes building your own brand is so important. Humans prefer talking to humans.

In addition, building a brand is about building trust and credibility, helping you to stand out from others in your space. As an example of this James has this podcast, a YouTube Channel, a website with lots of resources and more. What this means is that some of those who listen feel like they know him and this helps build trust and credibility with his target audience. In sales building your name and your credibility is vital.

James also discusses the importance of consistency and how consistently seeing your brand helps you sell as a business. And how building a brand means that it works for you and stands you out from competitors whilst you are busy doing other things which in business is vital.

James then goes on to share his personal why, telling us why he does what he does consistently to build his brand, and help others.

James finishes his podcast with another inspirational story, if you’ve enjoyed this episode please give us a like or review. And of course, be sure to subscribe on your podcast platform for more weekly sales-related episodes.

Do you have a sales plan? Think you need one? Or perhaps you feel you don’t? Why not check out my free questionnaire to see if you need a sales plan: https://www.ineedasalesplan.com/