Episode 172: Emails, Opt-ins, SEO, and More — Marketing Strategies for Therapists [featuring Avivit Fisher]

All Things Private Practice Podcast

In this episode, I speak with Avivit Fisher, the founder of REdD Strategy and an expert in marketing for therapists. We discuss the essentials of marketing funnels and strategies that can transform how therapists attract and maintain clients, especially in the constantly evolving digital landscape.

3 Key Takeaways:

1. Adapting to Changing Technology: The landscape of SEO and client attraction is significantly impacted by AI and changes in social media algorithms, making local search and online reputation more crucial than ever.
2. Email Marketing as a Powerful Tool: Email marketing is a powerful, low-cost, and low-energy tool that provides continuous engagement with your audience, helping to build trust and maintain client relationships over time.
3. Creating a Cohesive Marketing System: Developing a cohesive marketing system that utilizes platforms like Psychology Today, Google Business Profile, and LinkedIn can effectively drive traffic to your website, nurture potential clients, and convert visits into appointments.

Avivit shares actionable insights and practical steps that can help clinicians stand out in a crowded space. Whether you're a solo practitioner or running a small group practice, this episode is packed with valuable tips to enhance your marketing strategy and grow your practice.

More about Avivit:

Avivit Fisher is the founder of REdD Strategy, a consultancy specializing in equipping therapists in private practice with targeted marketing strategies. Avivit has been empowering practitioners since 2017 through strategic planning, meticulous process optimization, and effective marketing tactics aimed at attracting clients. She holds a Masters in Design Management with a focus on business sustainability and entrepreneurship.

• A Free Marketing For Therapists Guide: reddacademy.com/a-marketing-for-therapists-guide
• Website: reddstrategy.com
• LinkedIn: linkedin.com/in/reddstrategy
• YouTube: youtube.com/@AvivitFisher
• Instagram: instagram.com/avivitfisher

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Thanks to Our Sponsors: The Receptionist for iPad & Alma!

✨ The Receptionist for iPad

Thanks to The Receptionist for iPad for sponsoring this episode.

The Receptionist offers an iPad list check-in option where clients can scan a QR code to check in, which negates the need for you to buy an iPad and stand. Go to thereceptionist.com/privatepractice and sign up for a free 14-day trial. When you do, you'll get your first month free. And don't forget to ask about our iPad list check-in option.

✨ Alma

Thanks to Alma for sponsoring this episode.

Building and managing the practice you want can be challenging. That’s why Alma offers tools and resources to help you build not just any practice, but your private practice. They’ll help you navigate insurance, access referrals who are the right fit for you, and efficiently manage administrative tasks — so you can spend less time on the details, and more time delivering great care. You support your clients. Alma supports you. Visit helloalma.com/ATPP to learn more.

Mentioned in this episode:

Alma

I want to thank Alma for sponsoring this episode. Building and managing the practice you want can be challenging. That’s why Alma offers tools and resources to help you build not just any practice, but your private practice. They’ll help you navigate insurance, access referrals who are the right fit for you, and efficiently manage administrative tasks — so you can spend less time on the details, and more time delivering great care. You support your clients. Alma supports you. Visit helloalma.com/ATPP to learn more.

The Receptionist for iPad

I want to thank The Receptionist for iPad for sponsoring this episode. From new patients faced with an empty lobby and no idea where to find their therapist to clinicians with a session running over time and the doorbell ringing, some of the most anxiety-ridden moments of a therapy appointment happen before a session even starts. The Receptionist for iPad, helps you tackle some of that pre-appointment apprehension and anxiety. The Receptionist for iPad is an easy-to-use digital client check-in system that helps your visitors check in securely to their appointments and notify their practitioners of their arrival via SMS, email, or your preferred channel. No more confusion, and less lobby checking or having clients sign in on paper logbooks. It can even help you upgrade and update your demographic information for your clients as well and even validate parking. Start a 14-day free trial of the Receptionist for iPad by going to thereceptionist.com/privatepractice. Make sure to start your trial with that link and you'll also get your first month free if you decide to sign up.