How to Develop Your Personal Brand

Faithful on the Clock

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In this episode...

How to Develop Your Personal Brand

https://faithfulontheclock.captivate.fm/episode/how-to-develop-your-personal-brand

Just like a business, you should have a personal brand to develop your career. Faithful on the Clock Episode 97 explains how to build one in a Christian way.

Timestamps:

[00:04] - Intro

[00:34] - Personal branding vs. reputation (definitions)

[01:24] - Your reputation will suffer if your behaviors contradict what you communicate for your brand. You have to have consistency in different environments if you want a good personal brand with good visibility.

[02:21] - Personal branding is about authenticity, meaning you have to figure out what your values are before you can do personal branding work.

[02:52] - There are many reasons you might not know what your values are.

[03:37] - Key beliefs provide the anchor that allows you to do personal branding work. Developing those beliefs can take months or even years. You also might need to do slight rebranding as you learn and develop.

[04:21] - Dangers of personal branding (charisma becomes more important than character, not saying anything that would damage the brand, fame isn’t morally neutral, the lure of monetization toward greed, increased fear and pressure around the need to make yourself a commodity to be successful)

[06:50] - Benefits of personal branding (branding allows you to communicate and use the gifts God gave you, the ability to be your authentic self all the time, intentionally setting yourself apart as a Christ follower)

[08:38] - Personal branding done to glorify God is fine. Personal branding done to draw attention to yourself is not.

[09:12] - The first step to developing your personal brand is to figure out your values, but this includes evaluating your story. Identify your defining moments and figure out the solutions you’re able to offer to people. Develop a statement that sums up the core of the narrative.

[10:49] - Step two of personal branding is to create and implement your game plan for how to communicate your narrative and how to engage with others. Because each individual is unique, you should have your own unique plan — don’t worry about comparing yourself to anyone. Good boundaries will help you maintain control over your plan and narrative, and having a way to measure what you’re doing allows for accountability.

[13:06] - The third and final step of personal branding is analyzing feedback and other data. Use the feedback not to change your path, but rather to make sure your brand narrative lands and that people understand it.

[14:11] - Summary

[14:26] - Prayer

[14:58] - Outro/What’s coming up next

Key takeaways:

• Personal branding is similar to company branding. It is not about reputation, but rather about intentionally influencing how people see you. You must behave according to your brand message — that is, match what you do to what you say — or your reputation will suffer.
• Personal branding depends on authenticity, which means you must figure out what your values are to do personal branding work. Your values give you something to anchor to so your message doesn’t waver and is trustworthy. But because people grow and learn over time, identifying your core values set and developing a personal brand is an ongoing process.
• Developing a personal brand comes with some risks. These include charisma becoming more important than character, not saying anything that would damage the brand, and the lack of moral neutrality around fame that can bring temptations. But personal branding allows you to become visible through your gifts so you can evangelize. As long as you are authentic and keep God as the focus, personal branding is acceptable for Christian professionals to do.
• Personal branding starts with figuring out your core beliefs and the solutions you can offer that others will see value in.
• The second step to personal branding is developing and implementing a unique game plan, which includes elements like deciding which platforms to engage in. Developing boundaries is essential no matter what your personal branding plan looks like, because boundaries ensure you have control over the consistency and reach of your message. It’s also important to have clear measures of success.
• The third step of personal branding is analyzing feedback and other data. This step ensures that your personal brand message lands well and makes a difference.

• Building Your Personal Brand: A Guide for Pastors
• Should A Pastor Have a Personal Brand?
• Building Your Personal Brand
• The Dangers of Using Personal Brand for Ministry | Samuel Brebner
• How to Build a Personal Brand God's Way
• Is Personal Branding Good or Bad for the Christian?

CTAs:

• Look back at videos, journals, etc. or talk to friends and family to better understand the story that will be at the heart of your personal brand narrative.
• Ask others what they consistently take away from you. Their feedback will offer clues about what should be part of your brand message.

What’s coming up next:

Episode 98 of Faithful on the Clock features 4-time Grammy winner Charlie Peacock and author Andi Ashworth, who share why the small things in life matter and how they’ve sought Jesus throughout their careers.

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