S6 EP42: Personal Brand: Picking a Brand Identity - Archetypes

Subject Matter

How do you decide on brand identity? Don’t reinvent the wheel. In the first of 3 episodes, Ben Bradbury offers highly actionable takeaways for creating your personal brand identity.

Ben explores the wisdom from Ancient Greece to Shakespeare. Discussing how story archetypes have helped us explain and predict human behavior. Characters like the Sage, the Rebel or the Creator can be broken down into a set of defining characteristics to help brands filter their messaging and marketing activities.

Use these tried and tested frameworks to define who you are as a creator, and how you want to connect to your audience.

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Ben is a Workweek friend, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

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