BOW 087: Rebecca Otis Leder: Cold Outreach Done Right

The Business of Writing Podcast

In This Episode:

Rebecca Otis Leder founded an award-winning blog, TheRebeccammendations® in 2009, as well as a marketing consulting company for small businesses, startups, and nonprofits.

Rebecca has shared her career development, personal branding, and marketing insights for organisations like Salesforce, DePaul and Loyola Universities, Startup Institute Chicago, BlogHer, and YearUp.

Now she teaches marketers how to develop genuine, lasting career relationships through her communication and networking system called The Knock Method.

In this episode, we dig deep into one of the biggest challenges for freelancers and writers – cold outreach to forge new connections and open doors to new opportunities.

Episode Highlights

• How Rebecca took her blog from fun creative outlet, to award-winning content
• The KNOCK method for cultivating genuine (and valuable) relationships in your career
• How to stand out when doing cold outreach (and avoid looking like a spammer)
• Rebecca’s strategy for finding common ground with new connections so a “cold” message quickly becomes a personal conversation
• How to show value right up front so new connections WANT to get to know you more
• The best way to put new connections in a “collaboration mindset” so they’re ready to work with you
• Cold outreach killers - the biggest mistakes that make new connections fall flat.And plenty more along the way. Get the resources mentioned in this episode below.