MOTM #611: The Slippery Slope of Scaling

Maestro on the Mic

I’ve been reading a lot recently about how big businesses aren’t doing as well as they once were, especially since the pandemic. Is anyone actually surprised? It only takes a little common sense to know that nothing can scale infinitely, and therein lies the slippery slope I see businesses falling down. Look, I want you to have all the success you want and make all the moneys, but nothing great can come out of attempting to scale beyond your niche.

Let’s chat.

Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.

In This Episode You'll Hear:

• Big business isn’t doing as well as it once was
• Nothing scales infinitely
• Increasing revenue vs. increasing profits
• Attempting growth beyond your niche
• What happens when you shit on loyalty
• A more prudent approach to scaling
• Increasing the lifetime value of your customers
• Expanding your niche dilutes the brand

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