A Journey of Compassion from CNA to CEO - Sonnie Linebarger, CEO, Cadre Hospice

Sell By Being Human

Summary:

Sonnie Linebarger comes on the podcast today to share her remarkable journey from a Certified Nursing Assistant (CNA), to Chief Operating Officer (COO), to entrepreneur, and now to CEO.

One of toughest settings to connect with someone is in a hospice setting. These are patients at the end of their lives and can be emotionally grueling work. Sonnie shares how she's done it and has made an amazing career at it.

Sunny emphasizes the importance of human connection in sales, particularly in healthcare, where empathy and compassion are crucial. She discusses her experiences in patient care, the emotional challenges of working in hospice, and how these experiences shaped her approach to business operations and consulting.

Sonny also highlights the significance of storytelling in her consulting work and how she's been able to translate these traits to become a successful entrepreneur and CEO.

Key Moments:

00:00 Introduction and Background

04:16 Making Patients Feel Cared For

09:23 Handling Emotions in a Healthcare Setting

21:48 Transitioning from Clinical to Business

26:36 Consulting and the Power of Storytelling

32:19 Selling and Connecting in Consulting and Speaking

36:41 Sunny's Unique Trait: Singing Everyday Conversations

39:21 Conclusion and Where to Connect with Sunny

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