Why Elon’s Twitter will NEVER be profitable

Secret Leaders with Dan Murray-Serter & Chris Donnelly

In this episode, we dive deep into the whirlwind that’s been Elon Musk’s acquisition of Twitter and why it might be his most advantageous move to date. From making headlines with his partnership with President Donald Trump during the election to dominating the news cycle ever since—Elon’s influence is skyrocketing.

But why did he buy Twitter? What’s his master plan? We break down the history of Twitter, the motivations behind the $44 billion deal, and speculate on what Elon might be plotting for the platform's future. Is he reshaping free speech, aiming for political power, or just playing the long game with tech and influence?

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