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Welcome to the Internet Marketing Association's official podcast! We bring you insights insights into the future of modern marketing from the crème de la crème of thought leaders across the industry. Learn to be effective with Twitter, LinkedIn, Facebook and other social medial. Get tips and tricks on SEO, SEM, e-mail marketing and display advertising. Hear from experts at companies like Adobe, Microsoft and Salesforce about the future of modern marketing.
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Content Marketing for Entrepreneurs | Digital Marketing, Social Media, Burnout, Confidence, Creator To Leader

Eugenia Woo, MBA | Social Media Coach, Digital Marketing Strategist, Creator to Leader

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Do you wish you could find out how to market your business online without burning out? Are you tired of feeling like you’re talking to a void and getting ZERO engagement in your posts? Are you just DONE with how much work it takes to stay “consistent” on social media? I am so excited you're here! This podcast will help you develop a sustainable marketing strategy that allows you to be consistent with your content, build your authority, reach more people, and streamline content creation. Hey, ...
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show series
 
Send us a text Confession time: I’m a recovering course purchaser. 🙈 When I first discovered online courses, I invested in allll the crazy promises. Some paid off, and others… let’s just say, if my husband listened to this podcast, I’d get a big “I told you so” text right about now. 😂 But here’s the thing: if you’ve ever felt icky about selling you…
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Send us a text The podcast is turning one… WHAT?! Where did time go? I’m truly in awe of EVERYTHING we’ve accomplished together this past year (and yes, I say WE because you’ve been the other half of this journey 🫶🏼) Today, we're taking a behind-the-scenes peek through some of the biggest lessons this podcast has taught me (and hopefully, you too!)…
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Send us a text Have you ever felt overwhelmed by the chaos of a product launch? I know I have. Today I'm diving into the often chaotic world of launches (aka marketing campaigns), offering a lifeline to us creatives. I'm dissecting three common pitfalls: launching too aggressively, mimicking others' tactics robotically, and neglecting audience enga…
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Send us a text Have you ever wondered how to make marketing not just a task, but a fun and exciting part of your entrepreneurial journey? Today I'm diving into the art of making marketing enjoyable for creative entrepreneurs (because there are 3 likely culprits for the monotony you're feeling!) ⭐ Pssst did you hear? The waitlist for Lead Your Launc…
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Send us a text Have you ever wondered how to balance your creative juices with strategic business frameworks? Today I'm diving into the creative entrepreneur's dilemma, and offer 3 actionable tips for integrating creativity into marketing strategies. Key points from this episode: The importance of storytelling in marketing and how it can create a d…
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Send us a text There are SO many myths when it comes to mindset… and I’m happy to be busting them with my guest today! Carla Reeves is a mindset coach for high achievers. She teaches us an AMAZING framework for thought management (because not all mindset work is just about positive thinking). And by the way… if you’re waiting to feel confident, thi…
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Send us a text Have you ever wondered why some people can effortlessly stick to their routines while others struggle to maintain consistency? (And if this is you, don't worry, I had to take a Summer break!) Today I'm diving into the challenge of getting back into content creation routines as the back-to-school season looms. By introducing Gretchen …
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Send us a text I’ll say with my whole chest: I am a full introvert – I get my energy from spending time alone. However, I also LOVE creating content and the work I do on social media. So, I’ve had to learn a thing or two about thriving in the fast-paced world of content creation (without burning out) as an introvert. Today, I’m chatting about my to…
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Send us a text Get ready to nerd out on all things SEO for personal brands and creative entrepreneurs! My guest today brings the lessons he learned during his time as a poker player to transform the way we see SEO and digital marketing. Greg Brooks, a Partner and the CMO at Search Tides shared his unique perspective on risk when it comes to investi…
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Send us a text Running launches and marketing campaigns sometimes feels like a complex Monopoly game… filled with strategies and a million pieces to consider. And this has probably been you at some point. Moment of truth... have you ever poured your heart and soul into a launch, only to hear crickets? That’s why today I’m dissecting the anatomy of …
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Send us a text Have you ever considered how your wardrobe could be silently narrating your personal brand's story? Today's conversation was with the amazing Sophia Rodriguez, a stylist who transforms everyday attire into powerful statements for entrepreneurs. Together, we unraveled the secrets of styling that go beyond mere fashion trends, focusing…
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Send us a text Not all eras of my professional and business life have been golden. I've had so many moments of disappointment or feeling like things were not quite right. But last year, everything changed. And I'm here to share the journey and what I realized about *what* was different this time. Granted, I had incredible mentors throughout my jour…
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Send us a text “The market is just saturated”... “Everyone is doing the same thing these days”... Have you ever found yourself saying something like this? Like it doesn’t matter how much value you provide, nothing seems to work to get you noticed. Today I’m walking through my secret weapon to make your thoughts, perspectives, and opinions seen and …
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Send us a text Have you ever looked at your social media accounts and felt like they were just gathering digital dust? It's time to shake out the rugs and let some fresh air into your online presence! In this episode, I dive headfirst into the art of sprucing up your social media strategy. Think of it as spring cleaning for your digital self – a wa…
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Send us a text When you’re ready to have a bigger impact, that means that you’re ready to step into your version of leadership. The reason I’m so passionate about this is because it has been the result of my journey which, looking back, was always preparing me for this moment. From the colorful chaos of my Venezuelan roots to the electrifying buzz …
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Send us a text Have you ever felt like fear was holding you back from reaching your full potential? Well, you're not alone. In this episode, I dive deep into the murky waters of fear and come out the other side with insights that could change your life. I'm here to share my personal journey with fear, peeling back the layers of how it can sneakily …
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Send us a text "You should always speak to the pain point" -- that's marketing advice that works, it’s true. People pay to solve problems. However, if you want to build a brand that also has longevity, you need to speak to the desire, too. How do you do this? That’s what I’m discussing in today’s episode! My goal is to help your message evolve from…
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Send us a text I feel like we all battle imposter syndrome at one point or another, which is feeling like a fraud, despite all our achievements. But there's also the other side of this feeling, which comes from not walking the talk. Your talk. This is related to being out of integrity. Since we've all been there, and identifying the reason can be o…
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Send us a text Part of the personal branding process is to reflect on what truly sets us apart in the bustling world of personal branding. Look, it's a noisy marketplace out there, and standing out might seem like an insurmountable task. But what if I told you that the key to unlocking your brand's potential lies within the very essence of who you …
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Send us a text Have you ever felt like you're shouting into the void online, with no one to hear you? It's a common frustration, and in this episode, I'm diving deep into the heart of the matter. I'm talking about that sneaky feeling of having a digital presence that somehow remains unnoticed, no matter how much effort you put in. The good news is …
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Send us a text Sharing your story is KEY if you want to build a brand that creates a true connection. Imagine the power of connecting with your audience on a deeper level, simply by sharing your journey. That's exactly what I'm diving into in this month's Espresso Episode—a fresh, compact series designed to give you a potent dose of insight in a fr…
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Send us a text Have you ever wondered how a strong personal brand can unlock doors to endless opportunities? In this episode, I dive deep into the transformative power of personal branding and how it's been the cornerstone of my journey from an immigrant to a successful brand creator. That's why I decided to reveal the pivotal moments and decisions…
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Send us a text Have you ever wondered why your content isn't translating into the sales you were hoping for? It's a common frustration among entrepreneurs: you pour your heart and soul into creating content, only to find that it doesn't seem to move the needle on your sales figures. I'm here to dive into that very issue and shed some light on the m…
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Send us a text Have you ever felt the thrill of a challenge, the rush of stepping into the unknown as an entrepreneur? I know I have, and it's a feeling that's both exhilarating and, let's be honest, sometimes downright terrifying. But here's the thing: every successful entrepreneur has faced that fear head-on, and in this latest episode of the Cre…
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Send us a text Have you ever wondered how the pros craft a content strategy that not only captivates their audience but also catapults their brand to industry expert status? I know, that was me for years! That's why today I'm pulling back the curtain on my Q1 Content Strategy, goals, and planning. I'm thrilled to share the ins and outs of my approa…
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Send us a text Is the new year catching you with the goal of effectively positioning yourself and building a strong personal brand in today's ever-evolving world? Well, you're in luck because, in this episode, I dive deep into the topic of personal branding and positioning for 2024. Now, let's get right into it. Here are a few key points we'll be d…
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Send us a text Have you ever felt overwhelmed or emotionally drained during the holiday season? As entrepreneurs, we often find ourselves juggling multiple responsibilities and facing unique challenges. The pressure to meet year-end goals, the demands of family and friends, and the constant hustle can take a toll on our mental well-being. That’s wh…
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Send us a text Have you ever wondered what it takes to scale a business beyond seven figures? Or maybe you're curious about the secrets behind successful product launches? Well, you're in luck because, in this episode, I had the pleasure of hosting Chris Michael Harris (CMH), a Partner at Kim + Co. and Founder of Startup U. Chris is an expert in ma…
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Send us a text Some entrepreneurs and business owners seem to effortlessly attract clients, opportunities, and recognition in their industry. That happens not just because of luck or chance - for many of them, it's all because they’ve taken the time to build a platform. In this episode, I dive deep into the importance of building a platform for ent…
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Send us a text Have you ever wondered how some brands seem to effortlessly stand out from the crowd? How they manage to capture attention and build a loyal following? Well, in this episode, we're diving deep into the world of brand positioning and exploring the three key pillars that can help you elevate your brand to new heights. Here are a few ke…
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Send us a text Have you ever found yourself struggling with content creation? You know, that feeling of constantly trying to come up with fresh ideas and create unique content for different platforms? It can be quite a challenge, right? Well, in this episode, we dive deep into the world of content creation and explore some effective strategies to m…
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Send us a text Becoming a go-to expert is about more than just gaining followers or boosting your ego. It's about making a real impact and reaching more people with your message. When you position yourself as an expert in your field, you gain credibility and trust, which opens doors to new opportunities and collaborations. Plus, it's incredibly ful…
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Send us a text Hey friend! Today, I want to share a little bit about my recent move from Charlotte, North Carolina to Miami, Florida, and how I've been navigating the challenges of maintaining consistency during this chaotic transition. Moving can be a whirlwind of emotions and logistics, and it's easy to let our routines and priorities slip throug…
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Send us a text Can you relate to the fear of being perceived as "salesy"? It's a common concern that often holds us back from effectively promoting our products or services. But fear not, because I'm here to share my personal journey of overcoming this fear and offer you two secrets to help you do the same. First and foremost, I want to emphasize t…
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Send us a text I’m still celebrating launching the podcast ranking #37 in the Marketing charts on Apple Podcasts! Today, I want to dive into the strategic approach I took… Trust me, it's not as daunting as it sounds! First things first, I had a solid launch plan in place. I knew that listener engagement and reviews were key factors in climbing the …
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Send us a text Having a successful podcast launch can be exciting and motivating. While the launch is only 5% of all the effort that comes after the show is released, having your show rank during that first week, provides a nice boost both in confidence AND morale. I have so much to say about launching a podcast, which is why we’re diving into this…
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Send us a text It’s time to get your MOJO back! Today we're diving deep into the topic of regaining confidence and showing up as the most confident version of ourselves. We all know that confidence plays a huge role in how we show up as leaders, and sometimes we just need a little boost to get back on track. That’s why I’m thrilled to bring you a m…
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Send us a text "Ever experienced content creation burnout? 🙋🏻‍♀️ I've been there, and it's tough. But fear not, I've got insights and tips to help you navigate. During the time I ran my previous podcast, I learned valuable lessons. Clarity in messaging is key—know what to convey and how to say it to connect with your audience and align with marketi…
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Send us a text Have you ever had a moment of doubt and insecurity about your message? Have you felt like you have to justify your prices to a prospect only seeking the lowest rate? I certainly have, but here's what I’ve learned: having unwavering conviction in our message is crucial. It's about believing in what we have to say and standing behind i…
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Send us a text Do you wish there was a simple way to design a marketing strategy that scales with you? Through my work with various entrepreneurs, I’ve discovered a common thread: the desire to reach more people with their message, ultimately driven by the goals of making a greater impact and generating more revenue. One of the key takeaways from t…
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Send us a text In our debut episode, we're diving into the world of digital leadership. Ever felt like you're juggling a million things in your online business, wishing you had more time? You're not alone! We'll explore what it takes to stand out and grow online, drawing inspiration from both historical and modern leaders. I'll introduce Seth Godin…
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Send us a text Struggling to connect with your ideal customers online? Confused about effective marketing? Seeking a way to showcase your expertise and generate demand for your business? You're in the right place! I'm Eugenia Woo, but call me E! I've been in your shoes, creating content without a clear message, overwhelmed by social media noise. I …
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In this episode, I sit down with the VP of Mapp Digital, Sean Shoffstall, to talk about: Sean's role at Mapp Digital and the makeup of his team [5:20] Why they perform consumer surveys [8:15] Why the 18-35 group still prefers email [18:09] How retailers have used their engagement platform to drive results [19:23] The big mistakes companies are maki…
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Notable Sections: Catherine's background and role at Oracle Marketing Cloud [1:47] Why it's important to work directly with customers [4:30] Here approach to helping customers [8:03] How to differentiate your company with a culture of customer experience [12:23] Catherine's personal experience with churn as a customer [18:18] How brands can develop…
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In this episode, we chat with Tuan and Gabriella from Colony American Finance to talk about their experience at IMPACT16, their roles at Colony American Finance, and whether or not they'll attend IMPACT17. Guests: Tuan Pham, SVP with Colony American Finance Gabriella Cevallos, Marketing Associate with Colony American Finance…
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Notable Sections: Why cross-channel Content Marketing is important for the future of content marketing [3:02] How to "make it rain" content [4:04] How to better reach your audience [5:30] Why you need to dedicate "inventory" to storytelling [13:40] Why the "place to be" is video [16:35] Why marketing is difficult [26:45] Beginning of Q&A [35:00] No…
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"There are so many things to what makes a great leader but one of the most often overlooked is your character." - Briana Ramos In This Episode: What makes a great leader? [2:11] Briana's biggest advice to young women [3:40] Briana's background as a teacher in the nonprofit world [4:15] How Briana has used networking to solve specific problems [7:20…
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"Your entire content creation and marketing strategy should be based on capturing the content in the way that is most effective for you." - Dominick Sirianni In This Episode: How education and Hollywood are similar [3:25] Why video is the place to be [4:15] How you may be losing more than a quarter of your webinar registrants [6:45] How to approach…
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In This Episode: Titina's background and how she got into her current field [2:22] What it was like transitioning from growing up in a small community to leading a team that affected over 400,000 people [5:15] Her views on mentorship [10:11] The uncommon thing her mentor taught her [14:12] The difference between leading and managing [15:48] The sto…
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