Danny Gray on Changing Lives with War Paint for Men

Screw It Just Do It with Alex Chisnall

In this episode of Screw It Just Do It Sessions, Alex Chisnall talks with Danny Gray, founder of War Paint for Men, the UK’s leading men’s makeup brand. Danny shares his journey from being diagnosed with Body Dysmorphic Disorder (BDD) to creating a brand that aims to break the stigma around men wearing makeup.

They discuss War Paint’s viral social media moment, its impact on global sales, and how Danny handles both the praise and criticism his brand receives. Hear the inspiring story of how War Paint changed a young man’s life, the lessons Danny learned about trademarking and cash flow, and his vision for a $70 billion global market.

Key Topics Covered:

• Danny’s journey from BDD to founding War Paint for Men
• The Dragons’ Den experience and its impact on sales
• Handling social media backlash and using it to spark conversations
• Cash flow management and trademarking for startup
• sBreaking stereotypes and building confidence for men