Richard Reed on Building a $500M Mission-Driven Brand

Screw It Just Do It with Alex Chisnall

In this episode of Screw It Just Do It Session, Alex Chisnall sits down with Richard Reed, co-founder of Innocent Drinks and Jam Jar Investments, to explore the remarkable story behind the UK's favorite smoothie brand. Richard shares how he and his co-founders started without an exit plan, grew their business into a household name, and sold it to Coca-Cola for over $500 million. Discover the principles that guided their mission-driven culture, the challenges they faced, and how they now support other entrepreneurs through Jam Jar Investments.

Key Topics Covered Include:

• Starting Innocent Drinks with no exit strategy
• The role of ethics and friendship in entrepreneurship
• Scaling a business while staying true to its mission
• Transitioning to investment and mentoring with Jam Jar Investments
• Balancing passion, preparation, and resilience in business