#180 S2 Episode 49 - How Sellers Can Create Brand Ambassadors

Sales Transformation

Want to read rather than listen? Here's a two-three minute read that covers an important sales topic: How To Create Brand Ambassadors 🚀

HIGHLIGHTS

00:32 Breaking down how to get to ask for referrals and getting comfortable with the idea of asking for them

01:08 When is the right time to ask for referrals

03:08 Always be helping and know when you earned the right to ask for referrals

QUOTES

00:15 "What I'm talking about here is referrals, everybody has heard of referrals, this is nothing new. However, a recent report that I read said that only 11% of salespeople actually ask for referrals."

00:52 "You need to earn the right to ask for referrals, just like you need to earn the right for somebody's business. If you haven't done the work properly and you ask for the order too soon, you'll kill your chances of winning the deal and the same is true for referrals."

03:42 "If you made a great enough impact and it was a good enough experience, those people can be your best brand ambassadors."

04:40 "Maybe you give them a good idea of 'hey our prospects typically look like these or these are the people that we found that we can help most.' And go on to say how you can help them, so be very specific about what types of people, what problems they have or how you solve them or ask for specific people."

05:11 "The key here in all of it is to make sure that you are listening, asking good questions, adding value, insights, and delivering a good experience in all your interactions from the very beginning throughout the sales response regardless of the outcome."

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Want to read rather than listen? Here's a two-three minute read that covers the entire podcast topic: How To Create Brand Ambassadors 🚀