Going for Groups: How Rob Sowden-Taylor Filled His Gyms

Run a Profitable Gym

Two-Brain’s Top 10 leaderboard for client headcount in May ran from 341 to 941 clients at single-location gyms.
In this episode of “Run a Profitable Gym,” host Mike Warkentin talks with Robin Sowden-Taylor, owner of the large gym Ion Strength and Conditioning in Wales, as well as a smaller gym that’s on track to follow the same path to growth.
Ion’s mission is to have a positive impact on health and wellness in the local community. With 430 members and impressive length-of-engagement (LEG) stats, Sowden-Taylor’s business is on the right track.
Ion specializes in group training and has large classes of up to 80 participants. Robin explains how his coaches manage these huge groups and how Ion’s growth comes partially from specialty programs that serve kids, over 60s and moms.
It can be very difficult to run a huge gym without guidance and a commitment to improving entrepreneurial skills. Robin takes inspiration from Jason Khalipa, Ben Bergeron and his Two-Brain mentor, Lisa Palmer, who provides him with the accountability he needs to get things done.
Listen to hear exactly how Robin has strengthened staff and client retention and grown his gym to 400+ members. A Two-Brain mentor can help you determine exactly how many clients you need at your gym, then teach you how acquire and retain them so you can run a thriving business, too.
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3:53 - Summary of Robin’s larger gym
9:25 - Staffing
15:26 - Managing massive groups
21:47 - Retention numbers and success
34:43 - Goal Review Sessions