Creating Marketing That Sticks: Lessons in Balancing Data, Emotion, and Long-Term ROI

Revenue Boost: A Marketing Podcast

Great marketing isn’t just about data or emotion—it’s about finding the perfect balance. The data provides the roadmap; it shows you where you’re winning and where you’re falling short. But without an emotional connection, your brand becomes just another transaction, easily forgotten. The most successful companies understand this balance—they use data to guide decisions but invest in storytelling and brand building to create something that sticks with their audience. If you’re only chasing short-term wins like ROAS or quick revenue, you’re sacrificing the long-term loyalty and growth that truly make a brand sustainable.

To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile.

If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here.

B2B business development has become increasingly complex, with companies finding it harder than ever to drive growth.

One of the biggest challenges?

Many organizations have shifted their investments down the funnel—hiring more sales and BDR resources—while pulling back on marketing. Yet, buyer behavior has evolved in the opposite direction.

Today, buyers are forming their shortlists and making decisions before ever speaking to a sales rep. This means if your brand isn’t investing in marketing, you’re not even making it into their consideration set.

To grow revenue, companies must excel across four critical stages:

✅Awareness: They must have heard of you

✅Affinity: They must like you and believe you can solve their challenges

✅In-Market: They must be ready to buy

✅Engagement: Then they talk to your sales team, who still needs to beat the competition and win the deal

At RBMA: Revenue Based Marketing Advisors, we help businesses scale growth effectively and efficiently. We build and optimize your end-to-end marketing and sales infrastructure—from brand development to sales training—delivering:

- Increased high-quality lead volume

- Shortened sales cycles

- Improved close rates

I'm Kerry Curran, Founder and Chief Growth Officer of RBMA. With 20 years of experience in marketing and business development, I’ve consistently driven double- and triple-digit revenue growth. My unique expertise bridges both disciplines: as a CMO who understands sales and a CRO who understands marketing.

I specialize in helping B2B scale-ups and mid-market agencies, tech, and services transform their growth strategies.

Let’s set up a call to identify areas of opportunity in your growth infrastructure and get your business on the path to increased revenue in 2025.