Raising Your Brand’s Awareness Through Customer Retention with Sabrina Buus, Marketing Director at Sephora Germany, Switzerland, and Scandinavia

Retain: The Customer Retention Podcast

On the latest episode of Retain, Lauren is accompanied by Sabrina Buus. Sabrina is the Marketing Director for Sephora in Germany, Switzerland, and Scandinavia. Sephora is a French multinational beauty retailer that specializes in makeup, skincare, fragrance, and hair care products. Sabrina is an experienced marketing and branding expert known for her innovative and strategic approach to marketing.
In the episode, Lauren and Sabrina discuss how to measure and track loyalty programs, emphasize the importance of offering an excellent customer experience, and the value of putting yourself in your customer’s shoes.
To find out how you can turn visitors and occasional buyers into loyal, life-time customers, head to Gameball.
To watch this episode, click here!

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Retain: The Customer Retention Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Dave Kerpen, Shep Hyken, Joey Coleman, Dan Gingiss, Brittany Hodak, Ron Kaufman and Jim Tincher.
Check out the three most downloaded episodes:

• Why You NEED to Pay Attention to Retention with Joey Coleman, Chief Experience Composer at Design Symphony
• Mastering Customer Experience: The Art of Being There with Dan Gingiss, The Experience Maker
• The Game Plan: Demystifying Gamification with Moe Ash, Founder of The Catalyst

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest