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المحتوى المقدم من Stuart Adamson and Platform 195. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Stuart Adamson and Platform 195 أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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We answer listener questions about the making of Season 5: Hark and of Threshold more broadly in this special AMA episode with host Amy Martin, managing editor Erika Janik, and producer Sam Moore. Thanks to Kraftkabel for the use of his music. You can find the whole track here . Threshold is nonprofit, listener-supported, and independently produced. You can support Threshold by donating today . To stay connected, sign up for our newsletter .…
Exploring the Revenue Potential in the Retail Media Market with Peter Bond, Strategic Partnership Acceleration Lead at Flywheel Digital
Manage episode 376935175 series 3505701
المحتوى المقدم من Stuart Adamson and Platform 195. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Stuart Adamson and Platform 195 أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195. Join us as we connect you with thought leaders in the retail media industry to discover how companies can use retail media to accelerate growth.
Our guest today is Peter Bond, Strategic Partnership Acceleration Lead at Flywheel Digital. Join us as we discuss different touchpoints in the booming retail media market and the importance of building alliances and strategic partnerships.
The retail media touchpoints we cover include:
- Peter’s backstory and his expertise in media
- A closer look at the power and value of retail media
- The adoption of retail media across industries
- The trend of companies adopting a full-funnel nurturing approach
- Challenges in the brand spend reaching the retailers
- How retailers are leveraging the strength of their in-store audience
- Using data targeting to leverage the offsite audience
- Advice for brands wanting to enter the retail media space
Peter is a leading figure in the retail media space and has held many senior leadership roles during his 30-year career across companies like dunnhumby, Fetch, and CVS Health. He's also the founder and co-host of the CPG Guys podcast.
Retail Media Moguls is handcrafted by our friends over at: fame.so
This podcast is brought to you by Platform 195.
This podcast is brought to you by Platform 195.
To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest
32 حلقات
Manage episode 376935175 series 3505701
المحتوى المقدم من Stuart Adamson and Platform 195. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Stuart Adamson and Platform 195 أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195. Join us as we connect you with thought leaders in the retail media industry to discover how companies can use retail media to accelerate growth.
Our guest today is Peter Bond, Strategic Partnership Acceleration Lead at Flywheel Digital. Join us as we discuss different touchpoints in the booming retail media market and the importance of building alliances and strategic partnerships.
The retail media touchpoints we cover include:
- Peter’s backstory and his expertise in media
- A closer look at the power and value of retail media
- The adoption of retail media across industries
- The trend of companies adopting a full-funnel nurturing approach
- Challenges in the brand spend reaching the retailers
- How retailers are leveraging the strength of their in-store audience
- Using data targeting to leverage the offsite audience
- Advice for brands wanting to enter the retail media space
Peter is a leading figure in the retail media space and has held many senior leadership roles during his 30-year career across companies like dunnhumby, Fetch, and CVS Health. He's also the founder and co-host of the CPG Guys podcast.
Retail Media Moguls is handcrafted by our friends over at: fame.so
This podcast is brought to you by Platform 195.
This podcast is brought to you by Platform 195.
To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest
32 حلقات
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1 From Spreadsheets to Smart Screens: How Sainsbury's and Argos are Redefining Retail Media 30:01
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Welcome to the Retail Media Moguls podcast , hosted by Stuart Adamson and brought to you by Platform 195 . In this episode, Stuart welcomes Alice Anson , Director of Digital Media at Nectar360 , who shares insights into Sainsbury's and Argos’ innovative approach to retail media, their extensive product suite, and how they're bridging the gap between digital and physical retail experiences through data-driven strategies. The discussion covers: Building and scaling digital retail media products from scratch Managing thousands of campaigns across multiple retail brands Leveraging Nectar loyalty data for targeted advertising Innovation in physical store digital experiences The role of creative execution in retail media campaigns Future trends in AI and retail media technology With over six years at Sainsbury's and extensive experience in travel and retail, Alice brings valuable insights into how one of the UK's largest retailers is revolutionizing the retail media landscape through data-driven innovation and customer-centric strategies. Retail Media Moguls is handcrafted by our friends over at: fame.so This podcast is brought to you by Platform 195 . To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com . If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest…
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1 Community First: Cycle Gear's Guide to Specialty Retail Success 28:46
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Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195 . In this episode of Retail Media Moguls, Stuart Adamson welcomes Stevan Popovich , President and Chief Retail Officer of Cycle Gea r, who reveals how transforming retail locations into community hubs drives customer loyalty, partnerships and business growth in the motorcycle industry. Throughout the episode, Stevan and Stuart explore: How monthly bike nights create lasting customer relationships The role of physical stores in building motorcycle communities Why community engagement matters more than discounts How specialty retail creates emotional connections The future of community-driven retail experiences Stevan has over 25 years of experience in specialty retail. He has led Cycle Gear’s transformation into a community hub for motorcycle enthusiasts, expanding it to 174 locations across 36 states. Retail Media Moguls is handcrafted by our friends over at: fame.so This podcast is brought to you by Platform 195 . To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com . If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest…
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1 The Future of Retail Media: Lessons from 2024 38:33
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In this episode of Retail Media Moguls , host Stuart Adamson revisits some of the most insightful discussions with industry leaders in retail media. Together, they: Delve into the importance of understanding shopper needs and how retailers can leverage vendor insights to shape their retail media strategies. Explain the effectiveness of mobile display advertising, particularly in reaching consumers in rural areas, and the growing significance of programmatic channels. Discuss the role of data-driven insights in personalizing marketing efforts, emphasizing how retailers can utilize purchase behavior to create targeted campaigns. Examine the challenges and opportunities in the European retail media landscape, highlighting the fragmentation and varying maturity levels across different markets. Highlight the innovative use of in-store media, such as digital screens and audio, to enhance customer experience and drive sales. Consider the evolving measurement tools available for brands to track the effectiveness of their retail media campaigns, including cloud-based solutions and attribution models. Explore how partnerships and collaboration with brands can foster trust and transparency, ultimately leading to more effective retail media strategies. This episode is packed with valuable insights and practical advice for anyone looking to navigate the dynamic world of retail media. Tune in to discover how these industry experts are shaping the future of retail marketing! Retail Media Moguls is handcrafted by our friends over at: fame.so This podcast is brought to you by Platform 195 . To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com . If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest…
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1 From Store to Digital: Kingfisher's Omnichannel Retail Media Journey 32:39
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Welcome to the Retail Media Moguls podcast , hosted by Stuart Adamson and brought to you by Platform 195 . In this episode of Retail Media Moguls, Stuart Adamson welcomes Dany Satine , Group Head of Retail Media and Digital Platforms at Kingfisher PLC . Dany shares insights into Kingfisher's retail media journey, from pandemic-driven digital acceleration to building data-driven omnichannel capabilities across multiple European markets. Throughout the episode, Dany and Stuart explore: Kingfisher's evolution from traditional retail to an innovative marketplace model Building and scaling retail media networks across multiple European markets Leveraging first-party data for enhanced campaign performance Balancing in-store and digital retail media opportunities The challenges and opportunities of international retail media expansion Future developments in retail media technology and customer data activation With over 14 years of experience in digital product strategies and e-commerce initiatives, Dany brings valuable insights from his roles at renowned organisations like Booking.com and his current position leading Kingfisher's retail media transformation. Retail Media Moguls is handcrafted by our friends over at: fame.so This podcast is brought to you by Platform 195 . To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com . If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest…
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1 FEMSA's Retail Media Revolution: Latin America’s Bold New Network 29:10
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Welcome to the Retail Media Moguls podcast , hosted by Stuart Adamson and brought to you by Platform 195 . In this episode, Stuart speaks with Juan Restrepo , Director of Digital and Retail Media Services at FEMSA , who reveals how they're building Latin America's most ambitious retail media network through their Retina Media platform. Key topics include: Building a 3,000-store digital screen network Leveraging data from 23 million loyalty members Using AI-powered demographic targeting Implementing sales-based campaign measurement Expanding across Mexico and international markets Developing omnichannel customer experiences Juan brings 18 years of digital marketing expertise from roles at Google and Falabella to FEMSA's retail media transformation. Retail Media Moguls is handcrafted by our friends over at: fame.so This podcast is brought to you by Platform 195 . To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com . If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest…
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1 Zalando's Retail Media Rise in Fashion with Andreas Antrup 23:51
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Welcome to the Retail Media Moguls podcast , hosted by Stuart Adamson and brought to you by Platform 195 . In this episode of Retail Media Moguls, Stuart is joined by Andreas Antrup , SVP of Partner Services at Zalando . Andreas shares insights into building Zalando's marketing services from the ground up, developing innovative partner-facing solutions, and leveraging data science to create a comprehensive retail media offering that serves over 50 million active customers across Europe. In this episode, Andreas and Stuart discuss: Zalando's journey from building data science capabilities to retail media innovation The evolution of partner services and marketplace development Building and scaling marketing solutions across multiple European markets Leveraging first-party data for customer-centric marketing The future of retail media and full-funnel marketing approaches Creative solutions and brand partnerships in fashion retail As a 13-year veteran at Zalando, Andreas brings unique insights from building the company's data science capabilities from scratch to developing their comprehensive marketing services platform. His experience spans technical innovation, commercial development, and strategic partnerships in the European fashion e-commerce space. Retail Media Moguls is handcrafted by our friends over at: fame.so This podcast is brought to you by Platform 195 . To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com . If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest…
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1 Building the Future of Retail Media: Albertsons' Tech-First Approach with Evan Hovorka 37:13
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Welcome to the Retail Media Moguls podcast , hosted by Stuart Adamson and brought to you by Platform 195 . In this episode, Stuart is joined by Evan Hovorka , Vice President of Product and Innovation at Albertsons Media Collective . With extensive experience in retail media, Evan shares insights into how Albertsons is revolutionizing the space through technology innovation, in-house development, and multi-channel integration. Key topics discussed include: Albertsons' journey from third-party technology to in-house development Building and scaling a retail media network across 2,200+ stores Innovation in measurement and identity solutions Integration of in-store media with digital channels Balancing managed service and self-serve solutions The future of retail media technology and measurement With over 17 years of experience at Target and now leading innovation at Albertsons Media Collective, Evan brings unique insights into the evolution of retail media networks and the technical challenges of scaling these solutions. Evan Hovorka is the Vice President of Product and Innovation at Albertsons Media Collective, where he leads the development of innovative retail media solutions. Prior to joining Albertsons, Evan spent 17 years at Target, where he played a crucial role in developing and implementing retail media strategies. His expertise spans product development, technology innovation, and retail media operations. Retail Media Moguls is handcrafted by our friends over at: fame.so This podcast is brought to you by Platform 195 . To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com . If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest…
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1 Retail Media Moguls’s Greatest Hits Compilation Season 2 27:53
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Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195 . In this special compilation episode, we close our second season with conversations with five industry leaders who have shared their invaluable insights, expertise, and predictions on the ever-evolving landscape of retail media. Join us as we explore the strategies and innovations shaping the future of retail advertising. Our featured guests in this episode include: Luis Pedro Martinez , Head of E-commerce for EssenceMediacom [ Episode Link ] Catalina Salazar , Retail Media and Advertising Expert at Wolt [ Episode Link ] Molly Hjelm , Retail Media and Ad Sales Trailblazer at Dollar General [ Episode Link ] Jason Rivarola , Marketing Analytics and Retail Media Strategy Leader at Hudson’s Bay [ Episode Link ] Greg Deacon , Vice President of Retail Media Groups and Business Development at Snappy Shopper [ Episode Link ] These industry veterans share their experiences and insights on topics such as: Omnichannel measurement strategies Innovative approaches to local advertising in delivery apps Data-driven targeting and personalization in retail media Building and leveraging retail media technology The intersection of retail media and quick commerce Whether you're a brand manager, a retail executive, or a marketing professional, this episode offers a wealth of knowledge to help you navigate the complex world of retail media and drive growth for your business. Retail Media Moguls is handcrafted by our friends over at: fame.so This podcast is brought to you by Platform 195 . To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com . If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest…
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1 bol.com’s Retail Media Success in a Competitive Market with Justin Sandee 27:52
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Welcome to the Retail Media Moguls podcast , hosted by Stuart Adamson and brought to you by Platform 195 . In this episode of Retail Media Moguls, host Stuart Adamson welcomes Justin Sandee , Director of Commercial Development at bol.com . Justin shares insights into how bol.com is revolutionising the e-commerce sector through its innovative marketplace platform and retail media solutions. In this episode, Justin and Stuart discuss: bol.com's journey from e-commerce store to open marketplace Building a retail media network for a diverse range of sellers Leveraging technology to connect brands with local audiences The importance of transparency and data sharing in retail media Balancing retailer needs with brand objectives in a competitive market The future of retail media in the e-commerce and marketplace sectors Justin brings a wealth of experience from his 20-year career spanning digital media, consultancy, and e-commerce. His journey from traditional digital advertising to pioneering retail media solutions offers valuable insights for brands, retailers, and media professionals alike. Retail Media Moguls is handcrafted by our friends over at: fame.so This podcast is brought to you by Platform 195 . To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com . If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest…
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1 The Quick Commerce Revolution: Snappy Shopper's Retail Media Innovation with Greg Deacon 38:59
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Welcome to the Retail Media Moguls podcast , hosted by Stuart Adamson and brought to you by Platform 195 . In this episode of Retail Media Moguls, host Stuart Adamson welcomes Greg Deacon , Vice President of Retail Media, Groups & Business Development at Snappy Shopper . Greg shares insights into how Snappy Shopper is revolutionising the convenience retail sector through its innovative quick commerce platform and retail media solutions. In this episode, Greg and Stuart discuss: Snappy Shopper's unique approach to quick commerce and retail media Building a retail media network for convenience stores and local retailers Leveraging technology to connect brands with hyper-local audiences The importance of transparency and data sharing in retail media Balancing retailer needs with brand objectives in a fragmented market The future of retail media in the quick commerce and convenience sectors Greg brings a wealth of experience from his career spanning retail, media, and technology sectors. His journey from traditional retail to pioneering quick commerce solutions offers valuable insights for brands, retailers, and media professionals alike. Retail Media Moguls is handcrafted by our friends over at: fame.so This podcast is brought to you by Platform 195 . To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com . If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest…
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1 Retail Media's Double Agent: Insights from a Brand-Turned-Retailer Mastermind with Jason Rivarola of Hudson’s Bay 31:41
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Welcome to the Retail Media Moguls podcast , hosted by Stuart Adamson and brought to you by Platform 195 . Our special guest today is Jason Rivarola , Head of Performance Media and Marketing Technology at Hudson's Bay , Canada's iconic retailer. Jason brings a wealth of experience from both the brand side and the retail side, offering a unique perspective on retail media. In this episode, Jason and Stuart discuss: Building and managing retail media networks Strategies for optimising retail media campaigns The importance of data and analytics in retail media Challenges and opportunities in the Canadian retail market The future of retail media and the impact of AI Jason is a results-driven leader in marketing analytics and retail media strategy. Before joining Hudson's Bay, he held key positions at Adidas, where he gained valuable experience in leveraging retail media from the brand side. Retail Media Moguls is handcrafted by our friends over at: fame.so This podcast is brought to you by Platform 195 . To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com . If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest…
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1 Unlocking Incremental Scale in Rural Markets with Molly Hjelm of Dollar General 28:40
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Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195 . Our special guest today is Molly Hjelm , Head of Ad Sales at Dollar General , America’s neighbourhood general store that provides access to affordable products and services every day for its customers and their hometown communities. Together, she and Stuart dive into the unique challenges and opportunities presented by rural markets. Here are some additional talking points from the conversation: The untapped potential of rural audiences Educating national advertisers to reach rural audiences effectively What ad channels work best in rural markets Dollar General's partnership with Criteo Molly is a results-driven sales leader dedicated to building strong partnerships and crafting go-to-market strategies that empower sales teams to achieve outstanding results. Before joining Dollar General, she held leadership positions at 84.51˚, IRI, SPINS, and Dunnhumby. Retail Media Moguls is handcrafted by our friends over at: fame.so This podcast is brought to you by Platform 195 . To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com . If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest…
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1 Merchant Business Growth Strategies in Delivery Apps with Catalina Salazar of Wolt 42:43
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Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195 . Our special guest today is Catalina Salazar , Global Head of Retail Media at Wolt , a tech company that makes it easy to discover and get the best restaurants and shops delivered to home and the office. Together, she and Stuart explore merchant business growth strategies in delivery apps. Here are some additional talking points from the conversation: How Wolt Ads’ pay-for-sales advertising model revolutionises retail Wolt’s bold multi-market launch strategy Strategies for effective market segmentation and media partnerships Effective ad strategies for small businesses Catalina is a dynamic leader in retail media and advertising. With extensive experience at top companies like Dentsu Aegis Network and Wolt, she excels in developing innovative strategies and promoting business growth. Catalina is also a Business Consultant for Arches, NewtonX, and GLG. Retail Media Moguls is handcrafted by our friends over at: fame.so This podcast is brought to you by Platform 195 . To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com . If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest…
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1 How to Thrive in the Omnichannel Measurement Era with Luis Martinez of EssenceMediacom 31:30
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Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195 . Our special guest today is Luis Pedro Martinez , Head of E-Commerce for EssenceMediacom , a company committed to radically improving the value and relevance of advertising for the benefit of brands and consumers. Together, they explore the evolving landscape of omnichannel measurement and uncover insights that will shape the future of the industry. Here are some additional talking points from our conversation: The key to transforming retail media business Leveraging omnichannel strategies for enhanced customer engagement and revenue growth How agencies can blend tradition with digital innovation for brand growth Mastering retail in the digital age Luis brings over 15 years of experience in the tech and online media industry, establishing himself as an expert leader with a strategic outlook, fostering growth in major marketplaces such as Amazon and Walmart. Luis is also passionate about mentoring emerging professionals and is committed to supporting diverse talent, highlighting his dedication to creating a positive influence in both his personal and professional life. Retail Media Moguls is handcrafted by our friends over at: fame.so This podcast is brought to you by Platform 195 . To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com . If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest…
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1 Retail Media Moguls' Greatest Hits Compilation 25:39
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Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195 . We've had so many amazing guests on the podcast, including industry leaders sharing their insights, expertise, stories, and predictions on all things retail media. Today, we’ll be revisiting five of our special guests. So sit back, grab your favourite drink, and enjoy the countdown of the greatest hits. Let’s now meet our guests for this show. The links to the original episodes are also provided just in case you want to come back later and listen. David Glaza , Founder and CEO of DIGITS Agency [ Episode Link ] Henry Eccles , Head of UK Commerce and Global Partnerships EMEA at Google [ Episode Link ] Roger Dunn , a Member of the Retail Media Committee at IAB Australia [ Episode Link ] Jack Johnson , Head of Supplier Services (Retail Data and Media) at Ocado Retail [ Episode Link ] Kayla Winstead , VP of Retail Media at Hy-Vee [ Episode Link ] Retail Media Moguls is handcrafted by our friends over at: fame.so This podcast is brought to you by Platform 195 . To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com . If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest…
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1 Measuring Success: The Importance of Retail Media Analytics with David Pollet of Incremental 35:03
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Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195 . Our special guest today is David Pollet, CEO at Incremental , who provides neutral retail media measurement with a focus on distinguishing causality from coincidence. Together, they discuss the ways Increment can measure the success of retail media assets, and explore where the technology is driving data insights now and in the future. Here are some additional talking points from our conversation: Omnichannel retail media solutions How CTV is changing the game Understanding fragmentation with retail media networks and how that impacts measurement Why David isn’t going to miss analytical cookies David is the CEO of Incremental, and is hailed as a trailblazer in the retail media measurement space. He has experience running and founding SaaS businesses that help marketers gather usable insights and data. Until 2022, he was CRO of Cross Screen Media, where he was responsible for accelerating the growth of the business. Retail Media Moguls is handcrafted by our friends over at: fame.so This podcast is brought to you by Platform 195 . To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com . If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest…
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1 Exploring Non-Endemic Partnerships in Retail Media with Jeroen Wagenaar of MediaMarktSaturn 31:20
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Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195 . Our special guest today is Jeroen Wagenaar , Head of Retail Media Consultancy (International) at MediaMarktSaturn , Europe’s leading consumer electronics retailer. Listen in as Jeroen delves into the strategies and growth of the company while emphasising the importance of data, transparency, and integration across all channels. He also touches on non-endemic partnerships, innovation in digital advertising, and their plans for expansion. Here are some additional talking points from our conversation: How sponsored ads impact ROI for retail partners Increasing integration of retail media across campaigns and channels A need for strategic alignment and long-term perspective in retail media Communication strategies that focus on problem-solving, not selling products Jeroen is an experienced Head of Marketing who has worked in retail and e-commerce for over ten years at MediaMarktSaturn and Cool Blue. He has a proven track record in driving business growth in fast-paced, agile, and dynamic environments. He is used to working for and with A-brands in a highly result-driven culture while managing over 2,000 campaigns on an annual basis. Retail Media Moguls is handcrafted by our friends over at: fame.so This podcast is brought to you by Platform 195 . To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com . If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest…
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1 Innovations in In-Store Retail Media: A Conversation with Kayla Winstead, VP of Retail Media at Hy-Vee 34:54
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Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195 . Our special guest today is Kayla Winstead , VP of Retail Media at Hy-Vee , a super-regional grocer based in the Midwest that offers everything from groceries to prescription refills under one roof. Join us as we explore key retail media touchpoints, including personalised experiences, data collection, in-store innovations, and tracking metrics. Kayla highlights the importance of data and personalisation in retail media and the potential for innovation in in-store marketing. Some other points we touch on include: The role of user-generated content (UGC) in retail media Using data to enhance customer experience Ramping in-store media with audio, demos and sampling, and POS marketing Working out the economics of in-store radio As the Vice President of Retail Media at Hy-Vee, Kayla leads her team with a fervent dedication to reshaping the landscape of food retail. Her background is rooted in project management and strategic planning within the technology sector, and she has honed her skills in team dynamics, executive correspondence, and organisational expertise. Retail Media Moguls is handcrafted by our friends over at: fame.so This podcast is brought to you by Platform 195 . To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com . If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest…
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1 Leveraging the Benefits of a Customised Retail Media Network with Neilson Hall, Consultant and Retail Media Expert 31:56
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Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195. Our special guest today is Neilson Hall , who is a leading retail media consultant and EMEA Head of E-Commerce at KINESSO Commerce . Join us as we explore the potential of retail media and the challenges and opportunities it presents. Neilson shares his experience and background in the e-commerce and retail media industry and the journey to founding his own agency. We also discuss the concept of building a customised media network and the benefits it can bring. Some of the topics we cover include: Using technology, data, and UX optimisation to gain a competitive edge The benefits of customising your own media network The challenge of achieving consistency in the retail media space What lies beyond the horizon in retail media Leveraging customer experience and funding performance marketing Neilson is one of the pre-eminent thought leaders in the marketing space. He has consistently innovated and developed new products, driven huge incremental revenue for clients and agencies alike, and become a respected leader through appearances on mainstream television, radio, and prominent conferences worldwide. He has delivered integrated performance solutions at leading global brands, including British Gas, Amex, Direct Line, Thomas Cook, Adidas, GM, Apple, Dell, and Arcadia. Retail Media Moguls is handcrafted by our friends over at: fame.so This podcast is brought to you by Platform 195 . To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com . If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest…
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1 Unlocking the Power of Retail Media: Insights from David Glaza, Founder and CEO of DIGITS Agency 31:13
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Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195 . Today's special guest is David Glaza , Founder and CEO of DIGITS Agency , a retail media services provider for omnichannel grocery retailers and brands. Join us as we discuss the challenges faced by regional grocers, the importance of data science in retail, and the potential for innovation in in-store marketing. David also provides advice on setting up a retail media department within a mid-level grocery store. If you're interested in learning about the future of retail media and how data science can drive sales, this podcast is a must-listen. Some additional topics that we cover include: The evolution of the Cartwheel app into Target Circle The challenge of transitioning funding from in-store marketing to digital activations. The balance between in-store and online sales for regional grocers The impact of audience targeting and the future of in-store digital media David is the Founder and CEO of DIGITS Agency, an omnichannel retail media agency. DIGITS works directly with brands, retailers, and tech firms to modernise and get more out of retail media. It is the agency of record for a network of regional grocers platforms and is a retainer for big CPG. Previously, during his stint at Target, David also played a key role in developing the Cartwheel app into Target Circle, the largest loyalty program in retail media. Retail Media Moguls is handcrafted by our friends over at: fame.so This podcast is brought to you by Platform 195 . To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com . If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest…
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1 Navigating the Cookie Apocalypse: Solutions for Retail Media from Jack Johnson of Ocado Retail 36:18
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Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson, brought to you by Platform 195. Today's special guest is Jack Johnson , Head of Supplier Services (Retail Data and Media) at Ocado Retail . Join us as we discuss the evolution of retail media, the importance of data and technology, and how Ocado is managing the challenges of the cookie apocalypse. Jack explains the need for collaboration between retailers, brands, and media agencies. Some additional topics that we cover include: Ocado’s media offerings for brands The need for a true offsite proposition The value of first-party data in a post-cookie world A beyond visual range look at retail media Jack is a retail media professional and a commercially orientated business leader. Before Ocado, he spent over six years at Dunnhumby where he built his retail media toolkit and expertise. At Ocado Retail, he works with the biggest businesses across the industry, while advocating collaboration between the stakeholders. Retail Media Moguls is handcrafted by our friends over at: fame.so This podcast is brought to you by Platform 195 . To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com . If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest…
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1 Rolling Back the Year: Retail Media Insights from Five Industry Leaders 33:13
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Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195. We’re nearing the end of the year, and what better time to relive some of the highlights and priceless insights we’ve had on the show this season? Today, we’ll be revisiting five of our special guests. So sit back, grab a cup of your favourite beverage, and listen in - it’s a countdown of the best episodes! Before we meet our five guests, we want to give a heartfelt shoutout to our viewers and listeners. We wouldn’t have gotten this far without your support, and we promise to make next season even bigger and better (if that’s possible). JK 😅 Let’s now meet our guests for this show. The links to the original episodes are also provided just in case you want to come back later and take a listen. Tom Langley , Head of Personalisation and Retail Media at John Lewis Partnership [ Episode Link ] Colin Lewis , Advisor at Grace & Co [ Episode Link ] Anthony Bridges , Head of Platforms at Platform 195 [ Episode Link ] Kate Gleysteen , Director of Media at PDC Brands [ Episode Link ] Peter Bond , Strategic Partnership Acceleration Lead at Flywheel [ Episode Link ] Retail Media Moguls is handcrafted by our friends over at: fame.so This podcast is brought to you by Platform 195 . To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com . If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest…
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Retail Media Moguls
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1 Trends and Challenges in Retail Media with Roger Dunn, Retail Media Committee at IAB Australia 27:23
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Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195. Joining me today is Roger Dunn , a retail media leader and member of the Retail Media Committee at IAB Australia . Roger is a passionate leader and e-commerce consultant with over twenty years of experience building successful businesses and driving commercial outcomes across agency, ad tech, and consultancy roles. Together, we discuss the following retail media touchpoints: The current state and future of retail media in Australia and the Asia Pacific Key trends and challenges in the retail media space We share our ideas on the IAB Retail Media Committee The importance of transparency and attribution in the industry Roger’s advice for businesses entering the retail media space The evolving relationship between retailers and brands Roger is a passionate leader with over 20 years of experience in e-commerce and retail media. He also has leadership exposure on the agency, ad tech, and consultancy side. Roger was the first person in Australia to be Amazon Advertising certified, He is also the founding member of the IAB retail media committee. Roger is the creator of SPARC, a SaaS digital shelf analytics solution deployed alongside broader e-commerce strategies to drive online growth for clients such as P&G, Mars, Fonterra, and Revlon. Retail Media Moguls is handcrafted by our friends over at: fame.so This podcast is brought to you by Platform 195 . To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com . If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest…
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1 Double Exposure and Measurement Challenges in Retail Media: An Expert Perspective from Anders Hjorth of EPAM Systems 37:59
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Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195. Joining us today from Paris is Anders Hjorth , Retail Media Consultant at EPAM Systems . Anders is an advocate and expert in retail media, the author of five retail media reports, and someone who has led retail media initiatives across leading organizations. Tune in and listen as Anders shares his insights on the evolution of Amazon Advertising and the Amazon DSP, his report on the state of retail media in Europe, the challenges and opportunities it presents, and the attribution challenge in retail media. Our conversation covers the following touchpoints: The evolution of Amazon’s advertising and a closer look at Amazon DSP Attribution and deduplication challenges when advertising across platforms Deep dive into Ander’s “State of Retail Media in Europe” report The future of retail media and helping smaller networks stand out Privacy concerns in data handling Skills to succeed in retail media Anders is an experienced retail media expert and digital marketer with a long track record of e-commerce, search marketing, social media, content marketing, and programmatic advertising work. He is a seasoned manager and team leader with a can-do attitude. Anders has also authored five reports on retail media, including his latest, “State of Retail Media in Europe.” Retail Media Moguls is handcrafted by our friends over at: fame.so This podcast is brought to you by Platform 195 . To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com . If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest…
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1 A Peek Into the Retail Media Ecosphere in India: A Conversation with Akanksha Sinha from StarQuik 32:34
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Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195. Today, we are joined by a special guest from India, Akanksha Sinha . She is the Head of Brand Partnerships at StarQuik , a digital platform for your grocery needs. Akanksha walks us through the retail media marketing ecosphere in India and shares StarQuik’s retail media strategies that pivot around technology and data-driven decisions. She also touches on the future of retail media and the opportunities for collaboration between brands and online retailers. Our conversation includes the following touchpoints: How StarQuik uses retail media marketing for effective customer targeting Leveraging a data-centric approach to optimise campaign metrics The challenges and opportunities of working with large and small suppliers The future of retail media marketing in India Akanksha is a digital advertising sales professional with expertise in revenue growth. Her specialisation in Ad Sales is rooted in 8+ years of experience across various sectors. She has a strong, active network of marketing and media decision-makers across different industries and is incentivised by continuously sharing valued information essential for dependable result delivery. Retail Media Moguls is handcrafted by our friends over at: fame.so This podcast is brought to you by Platform 195 . To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com . If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest…
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Retail Media Moguls
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1 Driving Consumer Engagement in the Retail Industry: Leveraging AI and Collaboration with Kate Gleysteen, Director of Media at PDC Brands 39:30
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Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195. Today, we welcome Kate Gleysteen , Director of Media at PDC Brands , for a hearty conversation about the challenges and opportunities in the retail media landscape. Listen in for insights on how the pandemic led to a transformational shift in consumer behaviour and a customer tilt toward e-commerce. We also explore the role of artificial intelligence (AI) in driving consumers to retailers and optimising messaging. Our Discussion covers the following retail media touchpoints: Kate’s backstory and experiences in retail media Are retailers sharing data with brands in a transparent manner? Is there a shift from traditional media marketing to retail media? The role of content marketing in brand building A transformational change in customer behaviour and a tilt toward e-commerce Point of sale merchandising and marketing Kate is a retail media leader with experience in driving high-impact marketing initiatives, including integrated media campaigns and global brand-integrated partnerships. The route of her success in elevating brand salience and driving results are based on her use of collaboration and her innovative approach. Kate is also the host of the Boss Mama Jama podcast that navigates the intersection of parenting and professional aspirations. Retail Media Moguls is handcrafted by our friends over at: fame.so This podcast is brought to you by Platform 195 . To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com . If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest…
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1 Harnessing the Power of Data in Retail Media: A Conversation with Henry Eccles at Google 29:22
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Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195. Join us as we connect you with thought leaders in the retail media industry to discover how companies can use retail media to accelerate growth. Our guest today is Henry Eccles , Head of UK Commerce and Global Partnerships EMEA at Google . Join us as we discuss the evolution of retail media and the importance of data-driven marketing strategies. Henry also shares insights on the challenges in attribution and measurement and the role of owned and operated inventory versus offsite media. The retail media touchpoints we cover include: The evolution of retail media and its adoption across industries The challenges in attribution and measurement Role of owned and operated inventory versus retail media Curating data for marketing and retail media strategies Impact of removing cookies in 2024 on retail media Advice for retailers and suppliers starting their retail media journey Henry is a 17-year veteran at Google, and over this period, he has held multiple roles, including head of YouTube and Google+ Marketing and Head of Market Insights. Henry delivered extensive media consultancy to Google’s top Clients and Europe's top advertisers across multiple sectors, including FMCG, Retail, Travel, Telco, and Auto. Henry also designed, built, and launched large-scale research platforms across France, Spain, and Italy. Retail Media Moguls is handcrafted by our friends over at: fame.so This podcast is brought to you by Platform 195 . To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com . If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest…
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1 The Journey of Implementing a Retail Media Strategy: Insights from Tom Langley of John Lewis Partnership 41:33
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Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson and brought to you by Platform 195. Join us as we connect you with thought leaders in the retail media industry to discover how companies can use retail media to accelerate growth. Today's guest is Tom Langley , a dynamic business leader with over eighteen years of leadership experience across retail media, digital marketing, and E-Commerce. Tom is the Head of Personalisation and Retail Media at John Lewis Partnership . Join us as we discuss the journey of JLP in embracing retail media, the challenges of articulating the retail media offering, and the products offered. Tom shares his insights on the importance of audiences, collaboration with brands, and the role of data and analytics in retail media. The retail media touchpoints we cover include: The retail media journey at John Lewis Partnership The role of senior leadership in promoting retail media Overcoming barriers to implementing retail media Leveraging customer data and insights from the Waitrose Club Card Freedom to identify use cases of incremental revenue from retail media Whether audience size impacts the cost of thousand impressions (CPM) How the retail media revenues alleviate stress margins at retailers A closer look at personalization algorithms The challenges of being in a multichannel retailer Before joining the partnership, Tom spent 15 years at Dunnhumby, working with Tesco and other retailers worldwide to design and build their retail media businesses. Beyond strategy, Tom has been a beacon in leveraging data science to understand and enhance the shopper experience. Retail Media Moguls is handcrafted by our friends over at: fame.so This podcast is brought to you by Platform 195 . To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com . If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest…
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1 Exploring the Revenue Potential in the Retail Media Market with Peter Bond, Strategic Partnership Acceleration Lead at Flywheel Digital 42:26
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Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195. Join us as we connect you with thought leaders in the retail media industry to discover how companies can use retail media to accelerate growth. Our guest today is Peter Bond, Strategic Partnership Acceleration Lead at Flywheel Digital. Join us as we discuss different touchpoints in the booming retail media market and the importance of building alliances and strategic partnerships. The retail media touchpoints we cover include: Peter’s backstory and his expertise in media A closer look at the power and value of retail media The adoption of retail media across industries The trend of companies adopting a full-funnel nurturing approach Challenges in the brand spend reaching the retailers How retailers are leveraging the strength of their in-store audience Using data targeting to leverage the offsite audience Advice for brands wanting to enter the retail media space Peter is a leading figure in the retail media space and has held many senior leadership roles during his 30-year career across companies like dunnhumby, Fetch, and CVS Health. He's also the founder and co-host of the CPG Guys podcast. Retail Media Moguls is handcrafted by our friends over at: fame.so This podcast is brought to you by Platform 195 . To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com . If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest…
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Retail Media Moguls
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1 Reimagining Buyer-Supplier Relationships with Retail Media: Insights from Colin Lewis, Advisor at Grace & Co 42:28
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Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195. Join us as we connect you with thought leaders in the retail media industry to discover how companies can use retail media to accelerate growth. Our guest today is Colin Lewis, Advisor at Grace & Co, an advertising services company that helps brands solve complex marketing problems. Join us as we delve into the transformative role of retail media, the changing dynamics of buyer-supplier relationships, and the challenges and opportunities in the industry. Colin provides valuable insights into the future of marketing, technological impact, and the power of data in brand building. Don't miss out on this engaging conversation! The retail media touchpoints we cover include: The challenge of C-suite buy-in to building a retail media network Reimagining the buyer-supplier relationship with retail media How retail media enables full-funnel nurturing Why the adoption of techs in retail varies drastically across geographies The post-cookie marketing world The challenges facing retail media Best retail media practices for large format retailers Colin Lewis is a seasoned marketeer with over 25 years of hands-on international marketing experience. Colin is a multi-award-winning marketer, a keynote speaker on retail media, a founder, and a best-selling author. Colin is currently serving as an advisor at Grace & Co. Retail Media Moguls is handcrafted by our friends over at: fame.so This podcast is brought to you by Platform 195 . To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com . If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest…
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.