المحتوى المقدم من Stuart Adamson and Platform 195. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Stuart Adamson and Platform 195 أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Player FM - تطبيق بودكاست انتقل إلى وضع عدم الاتصال باستخدام تطبيق Player FM !
On Advances in Care, epidemiologist and science communicator Erin Welsh sits down with physicians from NewYork-Presbyterian hospital to discuss the details behind cutting-edge research and innovative treatments that are changing the course of medicine. From breakthroughs in genome sequencing to the backstories on life-saving cardiac procedures, the work of these doctors from Columbia & Weill Cornell Medicine is united by a collective mission to shape the future of health care and transform the lives of their patients. Erin Welsh, who also hosts This Podcast Will Kill You, gets to the heart of her guests’ most challenging and inventive medical discoveries. Advances in Care is a show for health careprofessionals and listeners who want to stay at the forefront of the latest medical innovations and research. Tune in to learn more about some of medicine’s greatest leaps forward. For more information visit nyp.org/Advances
المحتوى المقدم من Stuart Adamson and Platform 195. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Stuart Adamson and Platform 195 أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195.
Today, we welcome Kate Gleysteen, Director of Media at PDC Brands, for a hearty conversation about the challenges and opportunities in the retail media landscape. Listen in for insights on how the pandemic led to a transformational shift in consumer behaviour and a customer tilt toward e-commerce. We also explore the role of artificial intelligence (AI) in driving consumers to retailers and optimising messaging.
Our Discussion covers the following retail media touchpoints:
Kate’s backstory and experiences in retail media
Are retailers sharing data with brands in a transparent manner?
Is there a shift from traditional media marketing to retail media?
The role of content marketing in brand building
A transformational change in customer behaviour and a tilt toward e-commerce
Point of sale merchandising and marketing
Kate is a retail media leader with experience in driving high-impact marketing initiatives, including integrated media campaigns and global brand-integrated partnerships. The route of her success in elevating brand salience and driving results are based on her use of collaboration and her innovative approach. Kate is also the host of the Boss Mama Jama podcast that navigates the intersection of parenting and professional aspirations.
Retail Media Moguls is handcrafted by our friends over at: fame.so This podcast is brought to you by Platform 195.
To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com. If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest
المحتوى المقدم من Stuart Adamson and Platform 195. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Stuart Adamson and Platform 195 أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195.
Today, we welcome Kate Gleysteen, Director of Media at PDC Brands, for a hearty conversation about the challenges and opportunities in the retail media landscape. Listen in for insights on how the pandemic led to a transformational shift in consumer behaviour and a customer tilt toward e-commerce. We also explore the role of artificial intelligence (AI) in driving consumers to retailers and optimising messaging.
Our Discussion covers the following retail media touchpoints:
Kate’s backstory and experiences in retail media
Are retailers sharing data with brands in a transparent manner?
Is there a shift from traditional media marketing to retail media?
The role of content marketing in brand building
A transformational change in customer behaviour and a tilt toward e-commerce
Point of sale merchandising and marketing
Kate is a retail media leader with experience in driving high-impact marketing initiatives, including integrated media campaigns and global brand-integrated partnerships. The route of her success in elevating brand salience and driving results are based on her use of collaboration and her innovative approach. Kate is also the host of the Boss Mama Jama podcast that navigates the intersection of parenting and professional aspirations.
Retail Media Moguls is handcrafted by our friends over at: fame.so This podcast is brought to you by Platform 195.
To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com. If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest
Welcome to the Retail Media Moguls podcast , hosted by Stuart Adamson and brought to you by Platform 195 . In this episode, Stuart welcomes Alice Anson , Director of Digital Media at Nectar360 , who shares insights into Sainsbury's and Argos’ innovative approach to retail media, their extensive product suite, and how they're bridging the gap between digital and physical retail experiences through data-driven strategies. The discussion covers: Building and scaling digital retail media products from scratch Managing thousands of campaigns across multiple retail brands Leveraging Nectar loyalty data for targeted advertising Innovation in physical store digital experiences The role of creative execution in retail media campaigns Future trends in AI and retail media technology With over six years at Sainsbury's and extensive experience in travel and retail, Alice brings valuable insights into how one of the UK's largest retailers is revolutionizing the retail media landscape through data-driven innovation and customer-centric strategies. Retail Media Moguls is handcrafted by our friends over at: fame.so This podcast is brought to you by Platform 195 . To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com . If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest…
Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195 . In this episode of Retail Media Moguls, Stuart Adamson welcomes Stevan Popovich , President and Chief Retail Officer of Cycle Gea r, who reveals how transforming retail locations into community hubs drives customer loyalty, partnerships and business growth in the motorcycle industry. Throughout the episode, Stevan and Stuart explore: How monthly bike nights create lasting customer relationships The role of physical stores in building motorcycle communities Why community engagement matters more than discounts How specialty retail creates emotional connections The future of community-driven retail experiences Stevan has over 25 years of experience in specialty retail. He has led Cycle Gear’s transformation into a community hub for motorcycle enthusiasts, expanding it to 174 locations across 36 states. Retail Media Moguls is handcrafted by our friends over at: fame.so This podcast is brought to you by Platform 195 . To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com . If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest…
In this episode of Retail Media Moguls , host Stuart Adamson revisits some of the most insightful discussions with industry leaders in retail media. Together, they: Delve into the importance of understanding shopper needs and how retailers can leverage vendor insights to shape their retail media strategies. Explain the effectiveness of mobile display advertising, particularly in reaching consumers in rural areas, and the growing significance of programmatic channels. Discuss the role of data-driven insights in personalizing marketing efforts, emphasizing how retailers can utilize purchase behavior to create targeted campaigns. Examine the challenges and opportunities in the European retail media landscape, highlighting the fragmentation and varying maturity levels across different markets. Highlight the innovative use of in-store media, such as digital screens and audio, to enhance customer experience and drive sales. Consider the evolving measurement tools available for brands to track the effectiveness of their retail media campaigns, including cloud-based solutions and attribution models. Explore how partnerships and collaboration with brands can foster trust and transparency, ultimately leading to more effective retail media strategies. This episode is packed with valuable insights and practical advice for anyone looking to navigate the dynamic world of retail media. Tune in to discover how these industry experts are shaping the future of retail marketing! Retail Media Moguls is handcrafted by our friends over at: fame.so This podcast is brought to you by Platform 195 . To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com . If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest…
Welcome to the Retail Media Moguls podcast , hosted by Stuart Adamson and brought to you by Platform 195 . In this episode of Retail Media Moguls, Stuart Adamson welcomes Dany Satine , Group Head of Retail Media and Digital Platforms at Kingfisher PLC . Dany shares insights into Kingfisher's retail media journey, from pandemic-driven digital acceleration to building data-driven omnichannel capabilities across multiple European markets. Throughout the episode, Dany and Stuart explore: Kingfisher's evolution from traditional retail to an innovative marketplace model Building and scaling retail media networks across multiple European markets Leveraging first-party data for enhanced campaign performance Balancing in-store and digital retail media opportunities The challenges and opportunities of international retail media expansion Future developments in retail media technology and customer data activation With over 14 years of experience in digital product strategies and e-commerce initiatives, Dany brings valuable insights from his roles at renowned organisations like Booking.com and his current position leading Kingfisher's retail media transformation. Retail Media Moguls is handcrafted by our friends over at: fame.so This podcast is brought to you by Platform 195 . To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com . If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest…
Welcome to the Retail Media Moguls podcast , hosted by Stuart Adamson and brought to you by Platform 195 . In this episode, Stuart speaks with Juan Restrepo , Director of Digital and Retail Media Services at FEMSA , who reveals how they're building Latin America's most ambitious retail media network through their Retina Media platform. Key topics include: Building a 3,000-store digital screen network Leveraging data from 23 million loyalty members Using AI-powered demographic targeting Implementing sales-based campaign measurement Expanding across Mexico and international markets Developing omnichannel customer experiences Juan brings 18 years of digital marketing expertise from roles at Google and Falabella to FEMSA's retail media transformation. Retail Media Moguls is handcrafted by our friends over at: fame.so This podcast is brought to you by Platform 195 . To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com . If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest…
Welcome to the Retail Media Moguls podcast , hosted by Stuart Adamson and brought to you by Platform 195 . In this episode of Retail Media Moguls, Stuart is joined by Andreas Antrup , SVP of Partner Services at Zalando . Andreas shares insights into building Zalando's marketing services from the ground up, developing innovative partner-facing solutions, and leveraging data science to create a comprehensive retail media offering that serves over 50 million active customers across Europe. In this episode, Andreas and Stuart discuss: Zalando's journey from building data science capabilities to retail media innovation The evolution of partner services and marketplace development Building and scaling marketing solutions across multiple European markets Leveraging first-party data for customer-centric marketing The future of retail media and full-funnel marketing approaches Creative solutions and brand partnerships in fashion retail As a 13-year veteran at Zalando, Andreas brings unique insights from building the company's data science capabilities from scratch to developing their comprehensive marketing services platform. His experience spans technical innovation, commercial development, and strategic partnerships in the European fashion e-commerce space. Retail Media Moguls is handcrafted by our friends over at: fame.so This podcast is brought to you by Platform 195 . To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com . If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest…
Welcome to the Retail Media Moguls podcast , hosted by Stuart Adamson and brought to you by Platform 195 . In this episode, Stuart is joined by Evan Hovorka , Vice President of Product and Innovation at Albertsons Media Collective . With extensive experience in retail media, Evan shares insights into how Albertsons is revolutionizing the space through technology innovation, in-house development, and multi-channel integration. Key topics discussed include: Albertsons' journey from third-party technology to in-house development Building and scaling a retail media network across 2,200+ stores Innovation in measurement and identity solutions Integration of in-store media with digital channels Balancing managed service and self-serve solutions The future of retail media technology and measurement With over 17 years of experience at Target and now leading innovation at Albertsons Media Collective, Evan brings unique insights into the evolution of retail media networks and the technical challenges of scaling these solutions. Evan Hovorka is the Vice President of Product and Innovation at Albertsons Media Collective, where he leads the development of innovative retail media solutions. Prior to joining Albertsons, Evan spent 17 years at Target, where he played a crucial role in developing and implementing retail media strategies. His expertise spans product development, technology innovation, and retail media operations. Retail Media Moguls is handcrafted by our friends over at: fame.so This podcast is brought to you by Platform 195 . To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com . If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest…
Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195 . In this special compilation episode, we close our second season with conversations with five industry leaders who have shared their invaluable insights, expertise, and predictions on the ever-evolving landscape of retail media. Join us as we explore the strategies and innovations shaping the future of retail advertising. Our featured guests in this episode include: Luis Pedro Martinez , Head of E-commerce for EssenceMediacom [ Episode Link ] Catalina Salazar , Retail Media and Advertising Expert at Wolt [ Episode Link ] Molly Hjelm , Retail Media and Ad Sales Trailblazer at Dollar General [ Episode Link ] Jason Rivarola , Marketing Analytics and Retail Media Strategy Leader at Hudson’s Bay [ Episode Link ] Greg Deacon , Vice President of Retail Media Groups and Business Development at Snappy Shopper [ Episode Link ] These industry veterans share their experiences and insights on topics such as: Omnichannel measurement strategies Innovative approaches to local advertising in delivery apps Data-driven targeting and personalization in retail media Building and leveraging retail media technology The intersection of retail media and quick commerce Whether you're a brand manager, a retail executive, or a marketing professional, this episode offers a wealth of knowledge to help you navigate the complex world of retail media and drive growth for your business. Retail Media Moguls is handcrafted by our friends over at: fame.so This podcast is brought to you by Platform 195 . To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com . If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest…
Welcome to the Retail Media Moguls podcast , hosted by Stuart Adamson and brought to you by Platform 195 . In this episode of Retail Media Moguls, host Stuart Adamson welcomes Justin Sandee , Director of Commercial Development at bol.com . Justin shares insights into how bol.com is revolutionising the e-commerce sector through its innovative marketplace platform and retail media solutions. In this episode, Justin and Stuart discuss: bol.com's journey from e-commerce store to open marketplace Building a retail media network for a diverse range of sellers Leveraging technology to connect brands with local audiences The importance of transparency and data sharing in retail media Balancing retailer needs with brand objectives in a competitive market The future of retail media in the e-commerce and marketplace sectors Justin brings a wealth of experience from his 20-year career spanning digital media, consultancy, and e-commerce. His journey from traditional digital advertising to pioneering retail media solutions offers valuable insights for brands, retailers, and media professionals alike. Retail Media Moguls is handcrafted by our friends over at: fame.so This podcast is brought to you by Platform 195 . To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com . If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest…
Welcome to the Retail Media Moguls podcast , hosted by Stuart Adamson and brought to you by Platform 195 . In this episode of Retail Media Moguls, host Stuart Adamson welcomes Greg Deacon , Vice President of Retail Media, Groups & Business Development at Snappy Shopper . Greg shares insights into how Snappy Shopper is revolutionising the convenience retail sector through its innovative quick commerce platform and retail media solutions. In this episode, Greg and Stuart discuss: Snappy Shopper's unique approach to quick commerce and retail media Building a retail media network for convenience stores and local retailers Leveraging technology to connect brands with hyper-local audiences The importance of transparency and data sharing in retail media Balancing retailer needs with brand objectives in a fragmented market The future of retail media in the quick commerce and convenience sectors Greg brings a wealth of experience from his career spanning retail, media, and technology sectors. His journey from traditional retail to pioneering quick commerce solutions offers valuable insights for brands, retailers, and media professionals alike. Retail Media Moguls is handcrafted by our friends over at: fame.so This podcast is brought to you by Platform 195 . To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com . If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest…
Welcome to the Retail Media Moguls podcast , hosted by Stuart Adamson and brought to you by Platform 195 . Our special guest today is Jason Rivarola , Head of Performance Media and Marketing Technology at Hudson's Bay , Canada's iconic retailer. Jason brings a wealth of experience from both the brand side and the retail side, offering a unique perspective on retail media. In this episode, Jason and Stuart discuss: Building and managing retail media networks Strategies for optimising retail media campaigns The importance of data and analytics in retail media Challenges and opportunities in the Canadian retail market The future of retail media and the impact of AI Jason is a results-driven leader in marketing analytics and retail media strategy. Before joining Hudson's Bay, he held key positions at Adidas, where he gained valuable experience in leveraging retail media from the brand side. Retail Media Moguls is handcrafted by our friends over at: fame.so This podcast is brought to you by Platform 195 . To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com . If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest…
Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195 . Our special guest today is Molly Hjelm , Head of Ad Sales at Dollar General , America’s neighbourhood general store that provides access to affordable products and services every day for its customers and their hometown communities. Together, she and Stuart dive into the unique challenges and opportunities presented by rural markets. Here are some additional talking points from the conversation: The untapped potential of rural audiences Educating national advertisers to reach rural audiences effectively What ad channels work best in rural markets Dollar General's partnership with Criteo Molly is a results-driven sales leader dedicated to building strong partnerships and crafting go-to-market strategies that empower sales teams to achieve outstanding results. Before joining Dollar General, she held leadership positions at 84.51˚, IRI, SPINS, and Dunnhumby. Retail Media Moguls is handcrafted by our friends over at: fame.so This podcast is brought to you by Platform 195 . To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com . If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest…
Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195 . Our special guest today is Catalina Salazar , Global Head of Retail Media at Wolt , a tech company that makes it easy to discover and get the best restaurants and shops delivered to home and the office. Together, she and Stuart explore merchant business growth strategies in delivery apps. Here are some additional talking points from the conversation: How Wolt Ads’ pay-for-sales advertising model revolutionises retail Wolt’s bold multi-market launch strategy Strategies for effective market segmentation and media partnerships Effective ad strategies for small businesses Catalina is a dynamic leader in retail media and advertising. With extensive experience at top companies like Dentsu Aegis Network and Wolt, she excels in developing innovative strategies and promoting business growth. Catalina is also a Business Consultant for Arches, NewtonX, and GLG. Retail Media Moguls is handcrafted by our friends over at: fame.so This podcast is brought to you by Platform 195 . To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com . If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest…
Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195 . Our special guest today is Luis Pedro Martinez , Head of E-Commerce for EssenceMediacom , a company committed to radically improving the value and relevance of advertising for the benefit of brands and consumers. Together, they explore the evolving landscape of omnichannel measurement and uncover insights that will shape the future of the industry. Here are some additional talking points from our conversation: The key to transforming retail media business Leveraging omnichannel strategies for enhanced customer engagement and revenue growth How agencies can blend tradition with digital innovation for brand growth Mastering retail in the digital age Luis brings over 15 years of experience in the tech and online media industry, establishing himself as an expert leader with a strategic outlook, fostering growth in major marketplaces such as Amazon and Walmart. Luis is also passionate about mentoring emerging professionals and is committed to supporting diverse talent, highlighting his dedication to creating a positive influence in both his personal and professional life. Retail Media Moguls is handcrafted by our friends over at: fame.so This podcast is brought to you by Platform 195 . To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com . If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest…
Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195 . We've had so many amazing guests on the podcast, including industry leaders sharing their insights, expertise, stories, and predictions on all things retail media. Today, we’ll be revisiting five of our special guests. So sit back, grab your favourite drink, and enjoy the countdown of the greatest hits. Let’s now meet our guests for this show. The links to the original episodes are also provided just in case you want to come back later and listen. David Glaza , Founder and CEO of DIGITS Agency [ Episode Link ] Henry Eccles , Head of UK Commerce and Global Partnerships EMEA at Google [ Episode Link ] Roger Dunn , a Member of the Retail Media Committee at IAB Australia [ Episode Link ] Jack Johnson , Head of Supplier Services (Retail Data and Media) at Ocado Retail [ Episode Link ] Kayla Winstead , VP of Retail Media at Hy-Vee [ Episode Link ] Retail Media Moguls is handcrafted by our friends over at: fame.so This podcast is brought to you by Platform 195 . To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com . If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest…
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.