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Closing Gaps in the Relationship Between Sales and Marketing
Manage episode 422963098 series 3526561
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How can sales and marketing work together?
In this episode of the Real Talk Real Results podcast, Jonathan Hallatt and Rita Matuzic explore sales and marketing management, sales and marketing alignment, and how to improve the relationship between sales and marketing.
Despite shifts in the B2B sales process (including buyers spending more time engaging with marketing before ever speaking to sales), the relationship between these teams isn’t as close as it could be.
They may share the ultimate goal of driving qualified pipeline, but their incentives and motivations can sometimes suggest otherwise.
To bridge these issues, Jonathan and Rita discuss the practical changes and internal shifts needed from both teams—from building relationships with the customer success team to embracing technology as a viable means of understanding prospects.
Tune in to learn more about the Real Talk Real Results you can expect when sales and marketing work together in revenue-generating harmony.
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