أفضل بودكاسات Programmatic Advertising (2024)

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26 - Programmatic Advertising in Email | Jason Oates 46:40

1+ y ago46:40

46:40

Programmatic email advertising is one of the cleanest and most noise-free online ad placements available to advertisers. We wanted to learn more about it and discover if there is a programmatic approach to it. That's why we've invited Jason Oates, Chief Business Officer at Liveintent, for today's episode. Jason will give you valuable insights into …

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25 - The Future of Web Analytics in regards to Privacy Compliance | Michael Kornobis 51:39

1+ y ago51:39

51:39

Today we have another special episode for you. We invited our second strategic partner, fusedeck, to discuss web analytics's current status and future. Privacy legislation, privacy by design, session- vs. user-tracking, and late consent are just some of the buzzwords in this episode. With the launch of the GDPR in 2018, many things were supposed to…

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24 - Empowering Marketing Teams to be Data Independent | Antonia Hölke 49:29

1+ y ago49:29

49:29

Today we have a special episode for you. We invited our new strategic partner, Funnel, to discuss the importance of empowering marketing teams so that they can independently use and manage their data. Marketing and advertising platforms have more than doubled in the last few years. And we all know what that means for marketing teams: reporting, ana…

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23 - Account-Based Marketing: The What, Why, and How. | Tenisha Griggs 47:37

1+ y ago47:37

47:37

Recently we've heard a lot about account-based marketing, and that's why we finally decided to try and understand it better and seek ABM marketing in AdTech. In this episode, we hosted Tenisha Griggs, VP, and Head of Global Media, at Terminus. Tenisha helped us understand what account-based marketing (ABM) is, how it works, and the critical factors…

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22 - The reinvention of Direct Mailing via programmatic advertising | Jacob Ross 44:46

1+ y ago44:46

44:46

We are very excited to share with you today one of the most interesting episodes we have recorded so far. Sometimes, traditional marketing techniques considered outdated can be a valuable addition to your marketing mix. And this is precisely the case with programmatic direct mail. To dive deeper into this topic, we invited Jacob Ross, CEO of Pebble…

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21 - Ad fraud and the importance of ad quality in digital marketing | Yuval Shiboli 43:07

1+ y ago43:07

43:07

Episode 18 with Dr. Fou and the topic of fraud in the digital marketing world from the point of view of advertisers struck a nerve with you, our listeners. That's why we decided to dig deeper into this topic - this time from a publisher's point of view. For this important conversation, we invited Yuval Shiboli - Director of Product Marketing at Geo…

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20 - IndieAd Talks: The challenges of Meta Advertising in the privacy-era | Yoav Segal 39:09

1+ y ago39:09

39:09

#IndieadTalks with our Head of PPC Services, Yoav Segal. In today's episode, we leave the programmatic side of online marketing and shift our focus to pay-per-click campaigns, more precisely, Meta (Facebook & Instagram) advertising. We discussed in depth the challenges advertisers face with Meta advertising amidst the privacy legislation and the iO…

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19 - Programmatic mobile advertising in the gaming industry | Pau Quevedo 54:10

1+ y ago54:10

54:10

Today's episode continues episode 17's topic of mobile DSPs, this time focusing on the technical side and the gaming industry. To dive deeply into these topics, we were joined by Pau Quevedo - VP of Product Performance and Growth - of Smadex, a mobile DSP. We considered the advertisers' point of view and how they should be looking at media buying, …

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18 - Fraud in the Digital Marketing World - Problems & Loopholes I Dr. Augustine Fou 52:07

1+ y ago52:07

52:07

Fraud in the digital marketing and programmatic advertising environment is growing exponentially; Where is it coming from, and what can we do to avoid placing ads on fraudulent websites and apps? Spoiler alert: not by using your default vendor for fraud detection in your DSP. To discuss this topic intensely, we were joined by fraud-fighting idol Dr…

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17 - Programmatic Mobile Advertising - The Value of In-App Inventory | Tim Koschella 45:03

1+ y ago45:03

45:03

Tim Koschella has been an AdTech entrepreneur for the past 10 years. His current company Kayzen is a unique DSP that offers programmatic mobile advertising solutions in in-app inventory. During this conversation, we learned which advertisers find a high value in using Kayzen and how they work with it to get the most out of it. Spoiler Alert: We men…

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16 - The Employer of Tomorrow - Creating a healthy work environment in marketing agencies (and co.) | Jonas Altman 1:04:52

1+ y ago1:04:52

1:04:52

We promised an exciting follow-up to episode 15 - IndieAd Talks with Ara, and we are delivering! But, If you expect the typical "X things you must do to be a perfect employer" conversation, we must disappoint you. This episode is much more than that. People and values are the foundation of a healthy work environment and a high trust culture. To dig…

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15 - IndieAd Talks: The history behind IndieAd's work culture | Araceli Muñoz 49:32

1+ y ago49:32

49:32

How did IndieAd get to where it is now? And what is the story behind its work culture? To reflect on the past 5 years of IndieAd, we invited Araceli Muñoz - IndieAd dino 🦖 and Lead Client Success Manager, as well as Ad to the Bone producer - to an honest conversation about these topics. In this episode, Ara will tell you about her journey to and at…

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14 - Transparency and its pitfalls in the programmatic world | Christoph Berg | Part 1 46:36

1+ y ago46:36

46:36

Transparency... a dreaded word in programmatic advertising. Nevertheless, a topic worth talking about. And that is precisely what we did. We were joined by Christoph Berg - CEO and founder of Mint Square - and discussed what transparency in programmatic advertising means. What are its pitfalls? What problem can be with a fixed pricing model in prog…

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13 - The impact of machine-learning & AI on programmatic advertising | Wandrille Leroy 44:21

1+ y ago44:21

44:21

Did you know that some DSPs like DV360 (Google) will allow you to integrate a 3rd party AI? That is where Wandrille Leroy - VP of Partnerships at Scibids - and Scibids algorithms enter the scene. Bring-your-own-algorithm (BYOA) is the key to success in improving your campaigns, given the right conditions. This is a new era in digital advertising. I…

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12 - The difference between B2B and B2C in paid media | Gabriel Ehrlich 53:05

1+ y ago53:05

53:05

Another special episode 🤩 in which we barely spoke about programmatic advertising 🙊. In today's episode, we spoke with Gabriel Ehrlich, founder & CEO of Remotion (a LinkedIn ads agency), about the differences between B2C and B2B marketing. We focused on paid media campaigns and marketing operations, mentioning LinkedIn ads, google search ads, and o…

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11 - Xing's B2B & B2C advertising solutions; Self-Serve & Programmatic | Sandy Ukat 46:59

1+ y ago46:59

46:59

In this episode, Sandy Ukat, a Senior Business Development Manager from XING Marketing Solutions, a career-oriented social network primarily dominant in the DACH region, walked us through the updates and initiatives they are currently implementing to offer quality solutions for digital advertisers, especially in the B2B marketing sector. During thi…

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10 - IndieAd Talks: The Microsoft-Netflix-Xandr advertising deal & how it affects the programmatic market | Manuela Maftei 40:13

2y ago40:13

40:13

#IndieAdTalks with our Programmatic Lead Manuela Maftei. We shared our thoughts on the Netflix-Microsoft-Xandr advertising deal announcement and how we believe it will affect the demand-side-platform (DSP) and programmatic market. As usual in the IndieAd environment, we immediately flipped thoughts into ideas of implementation revolving around new …

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09 - AdUp-Tech & the future of Native Advertising | Lucrecia Capparelli 47:32

2y ago47:32

47:32

In this episode, we spoke with Lucrecia Capparelli, a Senior Business Development Manager from AdUp-Techology, and dived deep into the Native Advertising waters. We described their self-self platform and its capabilities, but mainly we wanted to understand how they see the future of native advertising and how they differ from their competitors such…

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08 - M&As in the AdTech, Marketing & Agency Industry | Frank Kluge & Zoja Paskaljevic 52:00

2y ago52:00

52:00

This episode is special: we have 2 guests, the masters in their field. Zoja Paskaljevic & Frank Kluge are both digital advertising 'giants' in Europe. After working together at the Dentsu Aegis Network Germany as CEO and CFO, they started consulting in and for companies in the marketing, AdTech, and Agency fields, with a strong focus on mergers and…

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07 - IndieAd Talks: Confessions of a Programmatic Advertising Beginner | Angy Gutiérrez 39:19

2y ago39:19

39:19

#IndieadTalks with our Programmatic Advertising Specialist Angy Gutiérrez (AKA Diego 😬). In this episode, we had a fun and honest conversation about the early stages of a career in digital marketing as a programmatic advertising specialist. We described a beginner's exciting yet confusing process on this path. Angy walked us through her personal an…

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06 - Contextual Targeting as a key to programmatic success in the post-cookie era | Andreas Neu 1:04:42

2y ago1:04:42

1:04:42

WE ARE BACK! Our long-awaited new episode is finally here and we couldn't be more excited to share it with you ❤️ In this episode, we had the pleasure to host Andreas Neu, Regional Sales Lead at Oracle Advertising as our guest. We spoke all about programmatic advertising and contextual targeting - the challenges, current trends, and the future. And…

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05 - Voice Marketing and its Impact on Advertising | Stas Tushinskiy 49:31

2+ y ago49:31

49:31

Have you already heard of voice marketing? No? The idea behind it is quite simple - you hear an ad and respond to it by directly speaking to the ad. To better understand what exactly voice marketing is and how conversational ads can impact brands and the advertising world, we invited Stas Tushinskiy - CEO and co-founder of Instreamatic. If you want…

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04 - The End of Third-Party Cookies in the Programmatic & AdTech Industry | Joanna Burton 56:13

3y ago56:13

56:13

Who hasn’t heard of the cookie and identity crisis in the programmatic and AdTech industry? To talk deeply about this topic, we invited Joanna Burton - Chief Strategy Officer at ID5 - for an exciting conversation about the post-GDPR era, the end of 3rd party cookies, and the future of digital advertising amid those changes. If you are working in pr…

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03 - The Future of DSPs in the AdTech & Programmatic World | Cadi Jones 40:45

3y ago40:45

40:45

In this episode, we spoke with Cadi Jones - Commercial Director EMEA at Beeswax - about the future of DSPs in the programmatic world, the difference between using a infrastructure company like Beeswax compared to a DSP, and what the cookieless future will bring. If you are working in programmatic advertising, you should not miss this episode! Share…

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02 - The Role of Advertising in the Ad-Blocker Era | Rotem Dar 47:31

3y ago47:31

47:31

One of the digital world's biggest dilemmas is internet users being annoyed by ads, but ads being necessary to the survival of the free web. That is why in this episode, live from Tel Aviv, we had a much-needed conversation with Rotem Dar - Director of Media Operations at Eyeo - about the ad's role in an era of ad-blockers, first-party data hunting…

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Prolog | It's the end of the ad-world as we know it... 2:47

3y ago2:47

2:47

This is our first recording, and we're excited. We've been playing around with the idea for a long time, and bringing it to life took a bit longer, but we are delighted to share our first recording with you. We know it's only a Prolog, but it's a start. Plus, the first episode is already recorded, so it'll follow soon. We're inviting you to listen …

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01 - The interaction between DSPs and digital agencies in the programmatic world | Fabian Zimmermann 47:45

3y ago47:45

47:45

Would you agree with us that programmatic advertising services around DSPs become more and more relevant? And that nowadays, it is nearly impossible to decide which DSP to work with, considering the endless number of providers out there? These are just some topics we discussed in this episode with Fabian Zimmermann, Group Account Director DACH/Nord…

المدونة الصوتية تستحق الاستماع

Programmatic Advertising بودكاست

المدونة الصوتية تستحق الاستماع

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Ad To The Bone - The Digital Advertising, AdTech & Programmatic Advertising Podcast

Adrian Knoll

1
26 - Programmatic Advertising in Email | Jason Oates 46:40

1
25 - The Future of Web Analytics in regards to Privacy Compliance | Michael Kornobis 51:39

1
24 - Empowering Marketing Teams to be Data Independent | Antonia Hölke 49:29

1
23 - Account-Based Marketing: The What, Why, and How. | Tenisha Griggs 47:37

1
22 - The reinvention of Direct Mailing via programmatic advertising | Jacob Ross 44:46

1
21 - Ad fraud and the importance of ad quality in digital marketing | Yuval Shiboli 43:07

1
20 - IndieAd Talks: The challenges of Meta Advertising in the privacy-era | Yoav Segal 39:09

1
19 - Programmatic mobile advertising in the gaming industry | Pau Quevedo 54:10

1
18 - Fraud in the Digital Marketing World - Problems & Loopholes I Dr. Augustine Fou 52:07

1
17 - Programmatic Mobile Advertising - The Value of In-App Inventory | Tim Koschella 45:03

1
16 - The Employer of Tomorrow - Creating a healthy work environment in marketing agencies (and co.) | Jonas Altman 1:04:52

1
15 - IndieAd Talks: The history behind IndieAd's work culture | Araceli Muñoz 49:32

1
14 - Transparency and its pitfalls in the programmatic world | Christoph Berg | Part 1 46:36

1
13 - The impact of machine-learning & AI on programmatic advertising | Wandrille Leroy 44:21

1
12 - The difference between B2B and B2C in paid media | Gabriel Ehrlich 53:05

1
11 - Xing's B2B & B2C advertising solutions; Self-Serve & Programmatic | Sandy Ukat 46:59

1
10 - IndieAd Talks: The Microsoft-Netflix-Xandr advertising deal & how it affects the programmatic market | Manuela Maftei 40:13

1
09 - AdUp-Tech & the future of Native Advertising | Lucrecia Capparelli 47:32

1
08 - M&As in the AdTech, Marketing & Agency Industry | Frank Kluge & Zoja Paskaljevic 52:00

1
07 - IndieAd Talks: Confessions of a Programmatic Advertising Beginner | Angy Gutiérrez 39:19

1
06 - Contextual Targeting as a key to programmatic success in the post-cookie era | Andreas Neu 1:04:42

1
05 - Voice Marketing and its Impact on Advertising | Stas Tushinskiy 49:31

1
04 - The End of Third-Party Cookies in the Programmatic & AdTech Industry | Joanna Burton 56:13

1
03 - The Future of DSPs in the AdTech & Programmatic World | Cadi Jones 40:45

1
02 - The Role of Advertising in the Ad-Blocker Era | Rotem Dar 47:31

1
Prolog | It's the end of the ad-world as we know it... 2:47

1
01 - The interaction between DSPs and digital agencies in the programmatic world | Fabian Zimmermann 47:45

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