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10 - IndieAd Talks: The Microsoft-Netflix-Xandr advertising deal & how it affects the programmatic market | Manuela Maftei
Manage episode 380056220 series 3521245
المحتوى المقدم من Adrian Knoll. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Adrian Knoll أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
#IndieAdTalks with our Programmatic Lead Manuela Maftei.
We shared our thoughts on the Netflix-Microsoft-Xandr advertising deal announcement and how we believe it will affect the demand-side-platform (DSP) and programmatic market.
As usual in the IndieAd environment, we immediately flipped thoughts into ideas of implementation revolving around new types of inventory, targeting & audiences for different digital advertising campaigns.
Who did we mention in addition? Google & DV360, Amazon DSP, The Trade Desk (TTD), and Active Agent (Virtual Minds). We even made a bold prediction about Adform.
Tune in to get inspired about the upcoming opportunities as a result of this deal, and share your thoughts with us on LinkedIn:
https://www.linkedin.com/feed/update/urn:li:activity:6960124462046322688/
About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech
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