Dorie Clark- Stand Out: How to Become a Recognized Expert In Your Field

Reach Personal Branding Interview Series podcast

HBR and Forbes contributor Dorie Clark joins us again to show you how to develop breakthrough ideas and build a following around them!

Too many people believe that if they keep their heads down and work hard, they will be lauded as experts on the merits of their work. But that’s simply not true anymore.

To advance your business or your cause, you have to inspire others to listen and take action. In this interview based on her new book Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, Dorie explains how to build a following around your ideas.In this interview you’ll learn how to:

• Break through the noise and communicate in a way that makes others take notice • Create a community that helps your idea spread • Leverage social networks – online and off – to gain momentum • Ensure your ideas receive the attention they deserve and make an impact

Bio: Dorie Clark is the author of Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press, 2013) and Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It (Portfolio/Penguin, 2015). A former presidential campaign spokeswoman, she is a frequent contributor to the Harvard Business Review, Forbes, and Entrepreneur, and the World Economic Forum blog. Recognized as a “branding expert” by the Associated Press, Fortune, and Inc. magazine, Clark is a marketing strategy consultant and speaker for clients including Google, Microsoft, Yale University, Fidelity, and the World Bank.

She is an Adjunct Professor of Business Administration at Duke University’s Fuqua School of Business and a Visiting Professor for IE Business School in Madrid. She has guest lectured at Harvard Business School, the Harvard Kennedy School, Stanford University’s Graduate School of Business, the Wharton School, the MIT Sloan School of Management, and more. She is a frequent guest on MSNBC and appears in worldwide media including NPR, the Wall Street Journal, and the BBC. Take a few minutes to check out Dorie’s TEDxBeaconStreet talk in the video above: Finding your breakthrough idea!

For more information about Dorie, visit: www.dorieclark.com