Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Drs. Steven Reinlie and Blair Bundy are here to bring you the latest in baseball injury prevention advice, talk about how to improve performance on the diamond, and how to stay healthy while playing the game you love.
Drs. Steven Reinlie and Blair Bundy are here to bring you the latest in baseball injury prevention advice, talk about how to improve performance on the diamond, and how to stay healthy while playing the game you love.
In Episode 25 of the RBI Performance Podcast, Steven and Blair travel to Montgomery, TX and catch up with Ron Wolforth, head of the Texas Baseball Ranch. Ron started the Texas Baseball Ranch in 2003 and has since consulted with numerous MLB organizations and NCAA squads, regularly speaks at national conferences, and has trained over 80 athletes who went on to be drafted. Ron is a passionate coach and speaker, and he spoke with our hosts about developing athletes, why playing games is overrated, how to talk to an athlete about arm pain, and the most important thing most coaches aren't doing to develop players. http://www.texasbaseballranch.com/…
In episode 23 of the RBI Performance Podcast, we sit down with Zach Dechant, head strength and conditioning coach for the Texas Christian University baseball team, and discuss what it takes to train a championship-level baseball team for peak in-season performance, all while keeping athletes healthy and recovered. Learn more about Zach here: http://www.zachdechant.com/ Follow Zach on Twitter @zachdechant Please enjoy!…
In episode 22 of the RBI Performance Podcast, Steven and Blair are joined by John Wolf, a master of the unconventional and current Chief Fitness Officer for the Onnit Academy in Austin, TX. John has an exceptional fitness and training background, and has been tasked with helping achieve Onnit's goal of "Total Human Optimization." So far, our Summer Strength Series has explored traditional means of strength and conditioning and how they apply to baseball players - in this episode, John takes us outside of the box into his world of unconventional training methods and explains how his unique approach to training athletes can have a positive impact on athletic performance and resiliency.…
In episode 21 of the RBI Performance Podcast, Steven and Blair continue exploring the Summer Strength Series by taking a closer look at core training. What exactly is the core? Why has it been so cool and trendy for so long? Is it possible to do a core exercise without a bouncy physioball or half-ball device? Short answer - YES! Within this episode, you'll hear what exercises the guys prefer, when they prefer to do them, and you'll also see them both get on their soapboxes and give some hot takes. Enjoy!…
In episode 20 of the RBI Performance Podcast, Steven and Blair continue the summer strength series and take a look at some of the accessory lifts for baseball players, specifically grip training. Most of you out there with some baseball experience have probably spent some quality time with the wrist roller or a rice bucket, but does it do you any good? What’s the point of training your grip besides having sweet looking forearms? The guys dive deep into the potential of working the forearm flexor/pronator mass to prevent UCL injuries, if working your grip and forearms have the potential to make you swing a bat faster or hit a ball farther, and discuss some practical ways to implement grip training into your routine. As always, please enjoy.…
In Episode 19 of the RBI Performance Podcast, we continue the Summer Strength Series by taking a look at the highly controversial bench press. Join us as we separate fact from fiction and explore why the bench is so contentious amongst the baseball population, the basic requirements we would like to see from an athlete before allowing them anywhere near a bench press, and discuss some shoulder-friendly alternatives that allow for you to continue chasing performance on the diamond, while still looking good with your shirt off. As always, please enjoy!…
On this very special 18th episode of the RBI Performance Podcast, you'll hear Steven and Blair sit down with their dads and discuss growing up and playing baseball. Blair's interview begins @ 1:00 Steven's interview begins @ 34:00 Please enjoy!
Welcome back to episode 17 of the RBI Performance Podcast, where Steven and Blair continue the Summer Strength Series and take a closer look at the controversial deadlift. They discuss the pros and cons and the potential athletic carryover of including some form of the deadlift into a well-designed training program, the different types of deadlifts, and how they would start a young athlete looking into learning and properly executing the lift. They also discuss what a wrecking ball is, how big Blair's neck was in high school, and update you on the Texas High School Baseball Playoffs.…
In episode 16 of the RBI Performance Podcast, Steven and Blair continue the Summer Strength Series with an in-depth discussion on squatting for athletic performance. They dive into how to squat correctly, what different kinds of squats there are and when they might be appropriate, and how athletes with an injury can still benefit from squatting variations. Enjoy!…
In episode 15 of the RBI Performance Podcast, Steven and Blair take a look at the hips and make some recommendations on exercises that can lead to improved performance on the diamond (as well as a better-fitting pair of pants). Please enjoy! Kibler et al. The Disabled Throwing Shoulder: spectrum of pathology - 10-year Update. Arthroscopy 2013. ( https://www.ncbi.nlm.nih.gov/pubmed/23276418 ).…
In episode 14 of the RBI Performance Podcast, Steven and Blair take a look at the "why" behind summer ball. Is it just a given that every kid should play summer ball and showcase their talents? Or are there better ways to spend your summer?
In Episode 13 of the RBI Performance Podcast, Steven and Blair travel down to Behemoth Crossfit in Cypress, TX in order to interview the tallest podcast guest to date, Aja Barto. Aja played baseball collegiately at Tulane University and professionally in the Texas Rangers organization for a few years before making the switch to Crossfit, where he reached the highest level of competition, the Reebok Crossfit Games, 3 years in a row. Aja currently serves as a head coach and co-owner of Behemoth Crossfit, and he was kind enough to hang out with us and talk baseball, training, youth sports, and share some great stories from his competitive exercising days. http://www.behemothcrossfit.com/…
In Episode 12 of the RBI Performance Podcast, Steven and Blair tackle the issue of the "Tiger Mom," also known as the overbearing sports parent or coach and their potential influence on a developing athlete's love for the game. Your hosts share their own examples from their childhoods, as well as discuss some common things they see now, both as clinicians and coaches. Also, Steven and Blair take a stand and make some BOLD MLB PREDICTIONS. These declarations are, of course, ripe with homerism, so feel free to judge them accordingly.…
In episode 11, Steven and Blair take a closer look at what successful athletes do throughout a competitive season to not only maintain their bodies, but set themselves up for peak performance along the way. They discuss the effect a competitive baseball season can have on an athlete and address ways to combat these negative changes, address in-season strength training (so as not to lose those gainz), and come up with a few ideas that everyone could benefit from.…
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.