Manage episode 364040942 series 2148625
This week, my friend and coauthor of Read This Or Die, Jeff Goins, joins me on the show for an in-depth conversation about the book, the collaboration, and the writing process. [00:00] Intro - A Face For Radio [03:50] Getting familiar with your own book [07:15] Where is your Vulnerability-Meter? [10:59] Describe our working relationship? [12:08] Am I your first? [14:56] What do you want the reader to get from this book? [15:43] Wakeup call from my wife... [17:00] How real change happens [19:34] The sales letter of the same name [24:49] Did you trust the process? [28:08] The 3 Rays [31:43] Why the denial? [37:40] Facing the hard truth [39:18] The ideal outcome for the reader
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