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Ray Edwards Show

Ray Edwards

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Ray Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. On this show, Ray helps you start, run, and grow their Internet-based businesses. The show includes interviews with well-known experts like Michael Hyatt, Jeff Goins, Dan Miller, Cliff Ravenscraft, Michael Stelzner, Amy Porterfield, Don Miller, and many others.
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A "Stressless”, "Fearless” life - Eliminating all fear and stress from life ain’t gonna happen, BUT it is definitely possible to reduce the amounts of both...to "stress less", and "fear less". This week, I’m giving you the 5 keys to do just that…​ ​ Purpose What is your overall mission in life? What is the reason you're driven to get out of bed eac…
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As you may know, I am quite the tech nerd. I enjoy checking out the latest AI gizmos, searching for things that are actually useful, productivity boosters (which I really need after wasting so much time playing with said gizmos). ​ ​One of the more interesting tools I've found is Google's NotebookLM. You feed it a document and it generates a "podca…
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I know not everyone who listens to my podcast is over 50, but God willing, someday you will be, so stick with me. ​ ​50 doesn't seem old these days (depending on who you're asking), but for many of us, it's when our bodies begin to show a little wear and tear. In our twenties, we might pull a muscle if we lift something too heavy...In our 50's, tha…
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Even with the often overwhelming amount of skills required to run a successful business, I still maintain that Writing is the one to rule them all...but, why? Before I answer, let me point out the fact that I'm calling this a "skill", not a "talent". Talents are innate, whereas skills can be learned. This is an important distinction to note because…
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What would you do if you found yourself over $100 Million in debt at the age of 62? Would you just wait to die, and let the living deal with the aftermath...Or would you start digging yourself out of the hole? ​In this episode, I want to share the story of Karl Eller. It's a quick story with a powerful message about possibilities, and not giving up…
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I've known this week's guest for many years...Long enough to have seen her go from financial struggle, to now having a day's revenue that surpasses what used to be her annual income. How did she do it? One of the big "secrets" involves a struggle that I see in nearly every class I teach, or mastermind I participate in: Facing the fear of "high-tick…
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Some businesses seem to be stuck on the Struggle Bus. They putter along as far as they can go until...Poof. The ride is over. The business is no more. ​ ​Why is this? How can it be so easy for some and seemingly impossible for others? ​ ​I believe there are 5 things you must recognize and control if you want to ditch the struggle and enjoy success …
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I've certified many copywriters who hold degrees in professions not associated with writing – Physicians, attorneys, engineers... In fact, I've had relatively few students with any professional writing experience. If you've ever thought about trading your current career for a writing career, but the transition seemed impossible, my guest this week …
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Who are you, and why are you here? That’s the question my podcast guest, Graham Cochrane, is helping us answer today. “Most of us,” Says Graham, “are living a life crafted by other people: family, social media, societal expectations, etc. We’ve conformed to the patterns of everyone around us without even meaning to.” Graham shows how to truly creat…
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Many technological advances come with a healthy dose of fear, and that has definitely been the case with AI - especially with writers and artists. "Why would someone pay me when they can just ask an AI to generate something for them at virtually no cost?" This week, I have an answer...one that gives me the right to gloat a bit. Since the beginning …
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Economic "Tough Times" are here, but not yet fully here. What can you do to protect yourself and your business? I've got some wisdom to share from someone who's been through tough economic times before...Me. ​ This week, I'll give you the 7 moves you should make right now to not just survive, but thrive in this economy. ​ I make no claims to be a f…
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I want to talk to you about the incredible power of writing. The power of storytelling. And how it can help you connect with your divine purpose. Yes, even if the writing you do is marketing or sales copy. That’s the subject of this week’s podcast episode. In the podcast, I propose the idea that we writers are, in a sense, prophets. And as prophets…
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Let me preface this by acknowledging that most people (myself included) cannot instantly, and completely "disconnect" for two weeks. In my case, I had a full two years of notice, and it still wasn't easy. ​ ​Back in 2022, my wife and I decided to actually take the trip we'd been talking about taking for decades: A trip to the Netherlands. We purcha…
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This week's episode is Part 3 of my Writer's Rewind Series, and it's all about why your copy isn't performing the way you think it should. There's a reason it isn't converting, and most likely, it's one (or more) of the 5 reasons I'm about to give you. ​ Listen to learn what they are, and how to fix them. 5 Reasons Your Copy Is Failing Failure to u…
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This is part 2 of the "Writer's Rewind" series. I'm devoting this month to covering some of the fundamentals of great copy, and in the case of this week's episode, why copy itself is so fundamentally important to the success of your business, regardless of what that business is. ​ ​This episode was originally released almost a decade ago (the day I…
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This week’s podcast is a refresher on the core basics of writing persuasive copy (and everything is copy — it’s not ONLY sales pages and emails). If you can write effective sales copy, you can literally write your own paycheck. There really should be no such thing as a “broke copywriter”. And there should be no such thing as a business owner or ent…
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Who else wants to reduce your financial stress and create a stable source of income from your business? This is the way: shift to a membership-based business model. I know what you might be thinking: “Geez, Uncle Ray… that sounds complicated, and anyways… ain’t everybody sick of all the subscriptions?” My answers are: it doesn't have to be complica…
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On last week's episode, I boldly declared, "Writing gets you everything you want." This week, I'm giving you some proof of how that has been true in my life. ​You may already be thinking, "But Ray, you're a writer...of course writing has been important in your career." The thing is, the proof I'm offering today has nothing to do with writing jobs. …
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This week, I'm answering some of the most common questions I'm receiving from listeners, viewers, and readers. Since they keep coming up (some for many years), I feel that my answers will be helpful to more than just those who took the time to ask. ​ ​If I missed anything (or Heaven forbid, you disagree), feel free to leave a comment, or reach out …
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You create content to build an audience...not the other way around! ​This week, I'm proposing that you create your content for an audience of one, and my guest, Jody Maberry, is living proof that this strategy works. ​ ​There are only two ingredients to this recipe: ​ Do content that you're passionate about. Show Up. ​It's as simple as that. And, i…
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I very often get some form of this question: "Is 58 too late to ____?" The number is arbitrary, and this line of questioning can go on and on... Am I too old? Am I too fat? Am I too thin? Am I too shy? Am I too...whatever. ​This week, I'm giving you my best answer to all of those questions. Key Insights Many people are asking if it's "too late" Wha…
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Many Christians are culturally programmed to feel guilty about wealth, but is poverty God's plan for us? No! Today I propose that God wants you to prosper in all things that are good, including business (and I have the verses to prove it). We are engaged in a spiritual battle ​Poverty is spiritual warfare Read I Thessalonian's chapter 4, beginning …
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Uh oh...January 1 has come and gone. Is it too late to make plans for a better New Year? Of course not. ​ ​Regardless of how far along Earth may be in its journey around the sun, you are free to implement these 7 P's that will make for a more prosperous future. ​Prepare - physically, mentally, emotionally for the things you know are coming up in yo…
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This week I'm giving you a simple, 5-step process to help make 2024 the best year your business has ever had. Of course, I said "simple"...not easy. The toughest pill for most business owners to swallow is this: You probably need to stop doing 20-50% of what you're doing right now. In other words, take a look at 2023 and figure out what things gave…
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In this week's episode, I'm talking about a single, magic word that has the power to reduce your stress and give you more time to do the things that matter to you. What is this "Magic Word" ? "No" People seem to have no issue asking for our time, our attention, our money, etc. But for some reason, we often feel bad about saying no. It makes us feel…
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It's almost that time of year... Time to declare big changes for 2024! And then abandon those declarations in a few short weeks. I'm not trying to be negative, but the reality is: It's hard to make significant changes in ourselves. Only 3% of people stick to their big resolutions. But why? That's what we'll take a look at in this week's episode. Ch…
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The P.A.S.T.O.R. Framework® is the formula I use to craft every piece of sales copy I write. It is also the most "borrowed" piece of knowledge that I've ever taught. I've seen it shared in countless blog posts, videos, and forums around the net (often without proper attribution, but that's okay...I guess). The thing is, to really use this formula e…
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I have previously claimed that Writer's Block does not exist. That was true for me at least...until recently. What happened? How could my seemingly endless well of ideas and words suddenly run dry? This week I'm sharing the cause, and the cure. Key Insights ​Expressing my gratitude for you in this season of thanks ​Suddenly self-conscious ​Age is N…
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Building your business and your brand requires a particular set of skills. I want to talk about those skills (one in particular), but also issue a reminder about your other brand...the one built by others. Your shadow brand. What is it, and how do you manage it? Key Insights ​ What's the best, must-have skill for creating cash flow and building wea…
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"People Pleasing" is NOT the way to build a brand. You might build a BIG list that way, but you won't build a QUALITY one. Your list, your followers, your subscribers...They need to know the real you if you want to build a meaningful connection. (You know, the kind that brings in revenue for your business.) Your message must align with your brand. …
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Check out this incredible conversation I had with my fellow word-nerd, Molly Rouse-DiCioccio. Molly has an amazing insight as to (as she puts it) "why people do stuff". Once you understand the psychology of your audience, the right words become obvious. And, of course, if you're a copywriter that can "connect", you can charge appropriately (6-figur…
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Amanda Foust is a shining example of someone who turned their passion into a profitable business. Her love of writing inspired her to learn a skill that she's used to build TWO successful businesses — Copywriting. She'll explain how important copywriting has been in BOTH of her businesses (including the one that has nothing to do with writing). Bec…
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Many entrepreneurs start their journey out of necessity. An unforeseen set of circumstances gives them the push, and then it's sink or swim. My guest this week was facing some major family and financial challenges. She fought through the fear and built a successful, 6-figure business in less than a year...That's a story worth paying attention to. L…
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Ever have that dream of waking up and finding that your most recent video got hundreds of thousands of views while you were sleeping? I have. I have yet to experience this personally, but that's exactly what happened to my guest, Matt Wolfe. In this conversation with Matt, we'll talk about his sudden boom (9 years after launching his channel) - Wha…
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I can think of no more valuable skill than the one that conveys the importance, uniqueness, value, and necessity of everything else you have to offer - Copywriting. Feel free to try and convince me otherwise...but guess what skill you'll need to do that? Copywriting is fundamental to any business because it's how you communicate who you are and why…
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This week we review the fundamental differences between marketing and selling, and how to properly execute both. Plus, I introduce you to two of my students, Jason and Melanie Crane. We'll talk about their entrepreneurial journey as a husband and wife team, they're challenges, and how you can achieve success without sacrificing your marriage. I'll …
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A lot of people are asking this question when it comes to "Content Marketing": How much is too much? At what point do you saturate your readers, listeners and viewers with so much knowledge that they are no longer interested in buying what you're selling? In this week's episode, I'll give you a solid answer to that question...free of charge. Key In…
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My weekly podcast has been my #1 source for new clients since the beginning of my business. Why? Because it has helped me to build a connection with the right people. Listeners get a dose of my knowledge and personality and then decide whether they should move on, or stay for more. Those who aren't a fit for my style get naturally filtered out. So,…
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In this economic reality, you must bring your A-Game when it comes to marketing. No more outdated websites...No more ignoring your "Shadow Brand", or your reputation on social media. You must strive to be Iconic in your market. This week, we're talking about how my son and I are marketing the local coffee shop we co-own together, Revel 77. Key Insi…
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This week, I'm laying some groundwork for an upcoming series about building your own 1-person business. A 1-person business isn't new territory for me - I ran a successful one for many years before I started building my team... BUT - The tools that are available now (specifically the AI-Powered ones) have made doing this on-your-own incredibly easy…
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In this episode of The Ray Edwards Show, we ponder on the balance between niching down and maintaining personal authenticity in a brand. While specialized services and products offer a greater focus, personal charisma gives your brand its unique charm. But which one should prevail? Let’s find out. Key Points ​Defining your personal brand does not m…
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This week is another Q&A with Ray episode where I offer my answers to these questions: How do I get more people to open my emails? ​Can I use copywriting on social media without seeming sleazy? ​Are old-school sales pages dead? Those are some great questions, to which I believe I have some helpful answers. If you would like to win a free, signed co…
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In case you're not familiar with Lee Cockerell, here's a quick snippet from his bio: Lee Cockerell is the former Executive Vice President of Operations for the Walt Disney World® Resort. “As the Senior Operating Executive for ten years Lee led a team of 40,000 Cast Members and was responsible for the operations of 20 resort hotels, 4 theme parks, 2…
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In this Episode of the Ray Edwards Show, I'm going to show you exactly how I'm using AI every week in my workflow. How I am using AI in my business to make more money with less work, and produce better copy (meaning copy that converts better). And how you can do the same thing. This episode is specifically made for business owners who want to write…
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I was recently interviewed for the Marketer of the Day Podcast, hosted by Robert Plank. In this episode, we dig into some core marketing principles that I use and teach, and discuss how they relate to the system covered in my new book, Read This Or Die. 00:00 Intro 00:43 Nerves 01:48 Ray's Unique Selling Position 03:15 What's something unique that …
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This week, my friend and coauthor of Read This Or Die, Jeff Goins, joins me on the show for an in-depth conversation about the book, the collaboration, and the writing process. [00:00] Intro - A Face For Radio [03:50] Getting familiar with your own book [07:15] Where is your Vulnerability-Meter? [10:59] Describe our working relationship? [12:08] Am…
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I was recently interviewed on The Cliff Ravenscraft Show about my new book, Read This or Die. Since this book is, by necessity, so deeply personal, this interview was equally personal and somewhat challenging to get through. However, I felt that it encapsulated the message of the book so well, I asked for Cliff's permission to use the audio on my o…
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This episode is definitely "off the cuff", but does have a clear inspiration. I've been listening to more intimate, less polished podcasts and started kicking around the idea of doing a secondary, more intimate, less polished podcast of my own. I hope to gauge my audience's interest in such a thing based on feedback from this episode...then proceed…
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This week, I have a potentially unpopular answer to a very popular question: How do I upgrade my clients? The serial-refunders, the constant complainers, the manipulators...and of course, people who are downright rude to you and your team. How do you avoid them? Even more to the point: How do you get the kind of clients you actually want? [00:00] H…
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How much "Authenticity" is too much? How much of your personal life should you share with your clients or followers? The answer depends on what kind of clients you want to attract, and that's what I'm talking about in this week's episode. [00:00] How much is too much? [00:23] Are you business deals transactional? [00:50] Or are they relational? [01…
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