119: Increasing Your Monthly Donors with Recurring Giving Expert, Erica Wassdorp

Purpose & Profit Club™ – The Nonprofit Fundraising Podcast

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I am thrilled to speak with Erica Wassdorp, a monthly giving expert with over 41 years of experience, today. Monthly giving is on the rise and we’re sharing how to start or grow yours. And the best news from Erica? Your long-term success is more about investing time than money. She highlights the importance of shifting mindsets to see monthly donors as loyal, long-term supporters instead of smaller donors. When you listen in, you will hear practical strategies for engaging your database, from leveraging simple tools to crafting compelling value propositions. She stresses the power of personal connections, testimonials, and automation to enhance the donor experience. Listen to the full episode to unlock the transformative power of monthly giving for my organization!
Topics:

• Opportunities in monthly giving: Investing time rather than money to focus on younger donors who are comfortable with tech and subscriptions
• Cultivating the right mindset: Understanding that growing your monthly donor database is often a long game but the more profitable option
• Creating more options for donors: How to constantly plant the seeds of giving for every person in your database via extended campaigns, buttons, testimonials, and more
• Optimization for your monthly donors: Helping your donors feel individually seen in each of your campaigns and how to infuse more personal content within automation
• Learning from experience: Erica’s insights from being a part of over 50 monthly donor campaigns and why she wants you to take just one step

For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting

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