106: Influencer Marketing: What it is and why you should be using it

Purpose & Profit Club™ – The Nonprofit Fundraising Podcast

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Already crossing your fingers when it comes to examining year end growth? There’s a way to make the growth of your organization more sustainable (and definitely more of a sure thing). I’m excited to share with you today a method that many of my clients have used with great success – as much as 5xing their campaign goals. Introducing The Social Street Team™ Method, where your mission, your target audience, and your biggest advocates collide. Your Social Street Team™ is similar to influencer marketing, but it has your organization at the heart of it all. Listen to this episode to learn more about this method and how to get started – even if you’re B2B, even if you’re international, even if your organization isn’t fully community based. This is also something that I extensively teach in The Purpose & Profit Group Coaching Program, and we would love it if you joined us!

Topics:

• Christina’s own imperfect action moment that happened recently and the steps she took afterwards to move on
• The history of influencer marketing from the large for profit industry to how nonprofits are using it today
• What The Social Street Team™ Method is, how it engages digital marketing to connect your mission and target audience, and why it’s important for your organization to implement one
• Differentiating the roles of your Social Street Team™ members vs. board members and how to cultivate more fun and community building
• How to find Street Teamers for your organization, even if you’re international, even if you’re not entirely community based
• Finding one action and goal to commit to for the next 30 days to really get your Street Team™ off the ground and set yourself up for success before the year end

For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting

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Resources:

• Purpose & Profit Club™ Coaching Program [Get on the waitlist for bonuses]
• Instagram, LinkedIn, website
• Purpose and Profit Club weekly newsletter
• Click here for our Free Guide: 10 Winning Email Subject Lines
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