Leadership, storytelling and why it is an art and it needs to be taught - Interview with Gareth Higgins

Punk CX with Adrian Swinscoe

Today’s interview is with Gareth Higgins, who writes and speaks about the power of storytelling to shape our lives and world, peace and justice, and how to take life seriously without believing your own propaganda. Gareth joins me today to talk about what makes a good story, whether good/effective storytelling be learnt, how people can start a journey towards being a better storyteller, what they should do to get started, and a simple but profound model for anyone who wants to build communities that promise mutual support, challenge, inspiration, protection and service to the common good.

This interview follows on from my recent interview – You don’t get promoted for teaching people how to wash their hands – Interview with James Lawther – and is number 499 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.