How To SUCCESSFULLY Engage in Corporate Social Activism!!

Public Relations Review Podcast

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Is your client or company prepared to engage in "Corporate Social Activism?"
As a concept and practice it has been around for decades. Over the past few years, it has morphed into something much bigger with potential risks. However, it also offers great opportunities. So what is Corporate Social Activism? How do you decide which issues to engage with? What are the benefits and downsides of this practice? Gregg Feistman, Temple University, provides the guidance you need to be successful....and how to avoid problems. Take notes on this valuable information.
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1. How To SUCCESSFULLY Engage in Corporate Social Activism!! (00:00:00)

2. [Ad] The Growth Gear (00:14:34)

3. (Cont.) How To SUCCESSFULLY Engage in Corporate Social Activism!! (00:15:14)