Manage episode 376638733 series 2643777
Ever wonder how public relations works in smaller cities? Jona Ohm, APR, Principal of Middle America Communication Solutions, Join host Peter Woolfolk as his guest bring clarity to the matter. From her early days as a reporter to running her own PR firm, Jona's journey has been full of diverse experiences and learning opportunities. She reminisces about her 15-year tenure at St Joseph's Indian School, where she sharpened her skills in key messaging and engagement strategies.
Transitioning into the world of independent public relations, Jona shares her unique encounters with clients from the heart of her local community - be it financial advisors, South Dakota Game, Fish, and Parks, or authors sharing their personal narratives. Navigating the challenges of securing media coverage in smaller cities, Jona puts forward her smart strategy of teaming up with larger organizations to magnify her clients' stories.
Bringing the conversation towards the lessons she's amassed in her PR journey, Jona talks about the importance of understanding client needs for a successful project and discusses the hurdles of being a PR professional. With a passion for helping authors realize their dream of having their work in print, and a deep appreciation for being open to possibilities, Jonah's insights resonate with PR professionals and enthusiasts alike. Join us for a conversation that's as enlightening as it is engaging. Let's redefine public relations, together, with Jona Ohm.
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