Why Your Therapy Website Is Your Most Valuable Asset (and the Mistakes to Avoid)

Prosper in Private Practice

Your website isn’t just another box to tick off in private practice—it’s the most valuable marketing asset you own. Yet so many therapists are either neglecting their sites, DIY-ing clunky designs, or rushing to launch without clarity on who they want to work with. The result? Websites that repel clients instead of attracting them.

In this episode, I break down the most common mistakes therapists make with their websites—from generic content and messy design to ignoring SEO—and explain why your site should be the hub of your marketing. You’ll also hear how investing time, energy, and strategy into your website pays off in client inquiries, freedom from directories, and long-term practice growth.

And if this is striking a chord? I created Open House Week (starting 15th September) to help you fix these exact problems. It’s a free, practical week of training, feedback, and tools to make your website work for you—plus annual members will get access to a done-for-you Squarespace template.

👉 Register free here: www.prosperinprivatepractice.com/open-house-week
What you’ll learn in this episode:

• Why your website is more valuable than Instagram or directories
• The #1 mistake therapists make when rushing to launch a site
• Common DIY design pitfalls that drive clients away
• Why generic, jargon-heavy content doesn’t resonate with clients
• How neglecting SEO and updates makes your site invisible
• How Open House Week helps you turn things around