Email Counselling: How Therapists Can Work Creatively and Sustainably with Chloe Foster

Prosper in Private Practice

Email counselling might not be the first thing that comes to mind when you think about therapy—but as today’s guest Chloe Foster explains, it’s a powerful, flexible way of working that’s meeting the needs of many modern clients.

Chloe is a counsellor, trainer, and founder of the Email Counselling Academy. In this episode, she shares her journey into online and email therapy, how the pandemic accelerated change in the profession, and why email counselling isn’t just “writing things down”—it’s a deeply therapeutic option for clients who need flexibility, privacy, or more time to process.

We explore:

• Chloe’s journey from face-to-face work in Brighton to building a fully online practice in Scotland
• Why she was once sceptical of email counselling (and what changed her mind)
• The types of clients who benefit most from email therapy—Gen Z, shift workers, carers, first-time clients, and more
• How to manage the practicalities of contracting, security, and boundaries in email counselling
• Why proper training is essential (and how Chloe supports therapists through her specialist course)
• The business side: how Chloe diversified her income streams, moved beyond 1:1 sessions, and built a thriving CPD offer
• Money mindset shifts that helped her raise fees and create space for training alongside client work

Whether you’re curious about adding email counselling to your practice, or you’re simply interested in creative ways therapists are adapting post-pandemic, this conversation will give you plenty to reflect on.

Resources & Links

👉 Take Chloe’s free quiz: Is Email Counselling Right for You?
www.emailcounsellingacademy.com
👉 Connect with Chloe:

• LinkedIn
  
• Facebook
  

👉 Buy Chloe’s book: Buy my book on Email Counselling