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EP#02 Alexandra Tachalova on relationship-based link building
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المحتوى المقدم من Growth Gorilla. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Growth Gorilla أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Main Takeaways
- Backlinks are not the number one ranking factor but they are still important for improving organic traffic and business growth.
- Meaningful links that can move the needle are hard to build and often require outsourcing.
- Domain rating or authority is just a vanity metric and not a reliable metric for link building.
- Choosing the wrong page to build a link is a basic mistake that happens due to carelessness or lack of awareness.
- Page and domain relevancy are crucial in link building to avoid creating a wrong backlink profile.
- Measuring return on investment for clients is a challenging question. They are shifting towards being results-oriented and trying to grow organic traffic for clients.
- In the B2B decision-making process, there are a lot of touches, making it difficult to attribute results to specific actions.
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