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EP#15 Laura Kluz on Content Repurposing for Product-Led Companies
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Manage episode 367323689 series 3455693
المحتوى المقدم من Growth Gorilla. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Growth Gorilla أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Blog:
https://mygrowthgorilla.com/laura-kluz-content-repurposing-product-led-companies/
Main Takeaways
- Content promotion means getting content to the right person at the right time in the right format.
- Repurposing content is a powerful strategy, with 90% of ProductLed's content being repurposed. It is also an ongoing process that requires adaptation and variety.
- Prioritize content based on audience questions and engagement. Ask your audience what they want and create content that speaks to them.
- Use SEO and keyword research to align content with target audience interests.
- Favorite tools for repurposing include Riverside, SEMrush, Rev, and AI transcript services.
- Repurposed content can drive business results, such as increased page views and book sales. Metrics for measuring success include page views, returning users, subscribers, and downloads.
- Regularly update and refresh repurposed content to keep it relevant and valuable.
- Laura uses themed days to focus on specific channels.
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