Episode 249: Moving Beyond Function in Product Management with Nesrine Changuel

Product Thinking

In this episode of the Product Thinking Podcast, Melissa Perri welcomes Nesrine Changuel, a seasoned product coach, trainer, and author, known for her work at Google, Spotify, and Microsoft. Nesrine shares her journey and insights into creating products that users truly love by focusing on emotional connections and the concept of "Product Delight” - the name of her recently launched book.

She discusses how understanding both functional and emotional user motivators is crucial in designing tech products that stand out and are memorable. Throughout the conversation, Nesrine explores the challenges and strategies for implementing emotional elements into product design, emphasizing the importance of balancing functional needs with the emotional experiences of users. She shares examples of how tech giants approach product delight and the significance of inclusivity in product design.

Want to learn how to create tech products that are not just functional but also delight users on an emotional level? Tune in to this enlightening conversation with Nesrine Changuel.

You’ll hear us talk about:

• 06:39 - The Pillars of Product Delight

Nesrine explains the three pillars of product delight: removing friction, anticipating needs, and exceeding expectations. She shares how they apply to products like the Revolut app, which continuously surprises users with new, useful features.

• 13:40 - Tackling Zoom Fatigue

Nesrine discusses how Google Meet tackled user boredom and low interaction during COVID-19 by introducing features like background blur and emoji reactions to enhance privacy and engagement, helping alleviate "Zoom fatigue."

• 36:46 - AI and Emotional Connections

Nesrine expresses her concerns about AI's current inability to address emotional needs in products, emphasizing the importance of maintaining emotional connections in the increasingly functional world driven by AI advancements.

Episode resources:

Product Delight on Amazon: https://a.co/d/9sLws71

Book landing page: www.productdelightbook.com

Delight Tips (Substack): https://nesrinechanguel.substack.com/

My website: www.nesrine-changuel.com

LinkedIn: https://www.linkedin.com/in/nesrinechanguel/

Check out Monday dev: http://monday.com/dev

Check our courses: https://productinstitute.com/

Timestamps:

00:00 Nesrine Career Journey

11:16 Emotional Motivators

17:22 Measuring Delight: Happiness and Impact

22:17 Deep vs. Surface Delight

28:19 Inclusivity, Missteps, and the Excellence Checklist

36:23 AI, Emotion, and the Risk of Sameness

40:47 Advice and Final Thoughts