Deciding How Much to Charge Your Clients in a Way that Works for You and Them

Private Practice Unlocked: Helping Therapists Build Profitable Businesses Without Sacrificing Quality Care for Their Patients

Talking about money in private practice can feel overwhelming, confusing, and maybe even a little uncomfortable. But deciding what to charge your clients doesn’t have to be a guessing game.

In this episode of Private Practice Unlocked, we’re stepping into the O of the UNLOCKED Framework: Optimize Your Income. And in Part 1, we’re focusing on how to set your fees in a way that works for both you and your clients. Because your rate isn’t just a number—it’s your sustainability, your boundaries, and your ability to keep doing this work long term.

Here’s what you’ll learn in this episode:

• How to calculate your baseline fee based on expenses and caseload.
• Why knowing your market rates gives you confidence in your pricing.
• Tips for negotiating your reimbursement rate with insurance companies.
• The most common mistakes therapists make when setting their fees—and how to avoid them.
• How to raise your rates with clarity and confidence when the time is right.
• A practical example of running the numbers so you can stop guessing and start charging with confidence.

Inspired by her upcoming book, Private Practice Unlocked: What Grad School Didn’t Teach You.

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Let’s build the practice—and life—you deserve.