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9: Digital Ad Strategies: What Are They & Where Do I Start with Joni Claerbout
Manage episode 397448597 series 3517738
المحتوى المقدم من HatchMark Studio. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة HatchMark Studio أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
The world of digital marketing is always evolving and the tactics available can seem completely overwhelming. Omnichannel what? What is OTT vs Pre-Roll? How do digital and traditional ad buy strategies work together? How much should I be spending on my ads - and how much of my overall marketing budget should be dedicated to digital?
Don't know where to start? We've got you. In this episode, we sit down with Joni Claerbout of Regal Media Team to talk all things digital strategy and break down the who, what, where, and why.
فصول
1. 9: Digital Ad Strategies: What Are They & Where Do I Start with Joni Claerbout (00:00:00)
2. Media Ad Buying and Targeting Techniques (00:00:03)
3. Demystifying Digital Marketing With Transparency (00:07:05)
4. The Power of Omni Channel Marketing (00:15:37)
5. Google's Advertising Tactics (00:23:55)
6. Geo-Fencing, Pre-Roll Video, and Streaming (00:30:24)
7. Streaming Audio and Advertising Budget Overview (00:43:07)
8. Promoting Open House and Podcast Reviews (00:55:10)
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