The Influencer Approach (w/ Ayanna Alexis)

PR Hangover

This influencer marketer knows her industry front and back... literally. Why? Because she’s an influencer herself. Ayanna Bozeman (AKA Ayanna Alexis) is an Abercrombie & Fitch influencer marketing specialist who has quite the following of her own, creating lifestyle and fashion content for audiences on Youtube, Instagram, and TikTok. Ayanna joins the show to discuss her experience and the lessons she has learned from content creation, professional life, and her journey on both sides of the influencer marketing field. Listen in as she shares how she approaches starting conversations with influencers, and stick around for practical advice to students looking to follow in her footsteps! Connect with Ayanna: Instagram: @ayannaalexis LinkedIn: Ayanna Bozeman Youtube: Ayanna Alexis TikTok: @ayannaalexiss Follow GVPRSSA: Website: https://gvprssa.com/ Instagram: @gv_prssa Facebook: @GVPRSSA Twitter: @GV_PRSSA