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المحتوى المقدم من USC Annenberg Center for Public Relations, Fred Cook, and University of Southern California. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرةً بواسطة USC Annenberg Center for Public Relations, Fred Cook, and University of Southern California أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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Live Entertainment and Experiences: What Brands Need to Know in 2021

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Manage episode 279641732 series 2756647
المحتوى المقدم من USC Annenberg Center for Public Relations, Fred Cook, and University of Southern California. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرةً بواسطة USC Annenberg Center for Public Relations, Fred Cook, and University of Southern California أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

2020 is unlike any year we’ve experienced in our lifetimes; arguably, the only constant has been change. As PR professionals, we’re well-equipped to deal with crises. But in the time of COVID-19, we’ve grappled with entirely new kinds of challenges: closures of entire business sectors, fluctuating reopening guidelines and an entirely new definition of “normal life.”

Adrienne Cadena, president of brand activation firm Havas Street, and Maryanne Lataif, senior vice president of corporate communications at AEG, the world’s leading sports and entertainment company, and Jeffrey Cole, director of the USC Annenberg Center for the Digital Future, have been at the forefront of research and crisis response for the pandemic since March. In this episode, they’ll discuss the future of live experiences, provide insight into what our “new normal” may look like in the coming years and look at the potential impacts of the 2020 U.S. presidential election on the future of their industries and the world.

This discussion is part of our series reviewing the 2021 Relevance Report, a collection of essays from industry leaders which explores how to communicate with American consumers during this unprecedented time of COVID-19 and heightened political divide. Download your copy of the 2021 Relevance Report today at annenberg.usc.edu/research/center-public-relations/relevance-report.

Featuring:

Adrienne Cadena, President of Havas Street (@HavasSTREET)

Maryanne Lataif, Senior Vice President of Corporate Communications at AEG (@AEGworldwide)

Jeffrey Cole, Director of the USC Annenberg Center for the Digital Future (@digitalcenter)

Host:

Fred Cook (@fredcook), Chairman of Golin, a global PR firm. Author of “Improvise - Unorthodox Career Advice from an Unlikely CEO” and Director of the USC Center for Public Relations

Follow us: @Center4PR (Twitter, Facebook and Instagram)

Newsletter: News from the USC Center for Public Relations

Visit our website: https://annenberg.usc.edu/research/center-public-relations

Participate in the 2021 Global Communication Survey through Jan. 1, 2021 here

A production of the USC Annenberg Center for Public Relations at the University of Southern California.

  continue reading

32 حلقات

Artwork
iconمشاركة
 
Manage episode 279641732 series 2756647
المحتوى المقدم من USC Annenberg Center for Public Relations, Fred Cook, and University of Southern California. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرةً بواسطة USC Annenberg Center for Public Relations, Fred Cook, and University of Southern California أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

2020 is unlike any year we’ve experienced in our lifetimes; arguably, the only constant has been change. As PR professionals, we’re well-equipped to deal with crises. But in the time of COVID-19, we’ve grappled with entirely new kinds of challenges: closures of entire business sectors, fluctuating reopening guidelines and an entirely new definition of “normal life.”

Adrienne Cadena, president of brand activation firm Havas Street, and Maryanne Lataif, senior vice president of corporate communications at AEG, the world’s leading sports and entertainment company, and Jeffrey Cole, director of the USC Annenberg Center for the Digital Future, have been at the forefront of research and crisis response for the pandemic since March. In this episode, they’ll discuss the future of live experiences, provide insight into what our “new normal” may look like in the coming years and look at the potential impacts of the 2020 U.S. presidential election on the future of their industries and the world.

This discussion is part of our series reviewing the 2021 Relevance Report, a collection of essays from industry leaders which explores how to communicate with American consumers during this unprecedented time of COVID-19 and heightened political divide. Download your copy of the 2021 Relevance Report today at annenberg.usc.edu/research/center-public-relations/relevance-report.

Featuring:

Adrienne Cadena, President of Havas Street (@HavasSTREET)

Maryanne Lataif, Senior Vice President of Corporate Communications at AEG (@AEGworldwide)

Jeffrey Cole, Director of the USC Annenberg Center for the Digital Future (@digitalcenter)

Host:

Fred Cook (@fredcook), Chairman of Golin, a global PR firm. Author of “Improvise - Unorthodox Career Advice from an Unlikely CEO” and Director of the USC Center for Public Relations

Follow us: @Center4PR (Twitter, Facebook and Instagram)

Newsletter: News from the USC Center for Public Relations

Visit our website: https://annenberg.usc.edu/research/center-public-relations

Participate in the 2021 Global Communication Survey through Jan. 1, 2021 here

A production of the USC Annenberg Center for Public Relations at the University of Southern California.

  continue reading

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