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المحتوى المقدم من USC Annenberg Center for Public Relations, Fred Cook, and University of Southern California. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرةً بواسطة USC Annenberg Center for Public Relations, Fred Cook, and University of Southern California أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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USC Annenberg School's Henry Jenkins and Robert Kozinets on Fan Activism

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Manage episode 269857844 series 2756647
المحتوى المقدم من USC Annenberg Center for Public Relations, Fred Cook, and University of Southern California. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرةً بواسطة USC Annenberg Center for Public Relations, Fred Cook, and University of Southern California أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

From Star Trek to K-pop, fan culture is everywhere — and as USC Professors Henry Jenkins and Robert Kozinets say, so is fan activism. This week, we’re taking a more theoretical approach to New Activism, exploring the roots of activism in fandom, and how corporate fans — also known as invested consumers — can help companies improve their corporate social responsibility initiatives.

In this episode, Jenkins and Kozinets offer valuable insights into the ways companies can successfully interact with their fans on social issues related to business and promote civic engagement. They also discuss the do’s and don’ts of responding to widespread social activism and offer tips on staying connected with your company’s fandom from the c-suite.

Featuring:

Henry Jenkins (@henryjenkins), Author and Provost Professor of Communication, Journalism and Cinematic Arts, and Robert Kozinets (@Kozinets), Social media marketing researcher and Jayne and Hans Hufschmid Chair of Strategic Public Relations, both of the USC Annenberg School for Communication and Journalism.

Host:

Fred Cook (@fredcook), Chairman of Golin, a global PR firm. Author of “Improvise - Unorthodox Career Advice from an Unlikely CEO” and Director of the USC Center for Public Relations

Follow us: @Center4PR (Twitter, Facebook and Instagram)

Newsletter: News from the USC Center for Public Relations

Visit our website: https://annenberg.usc.edu/research/center-public-relations

A production of the USC Annenberg Center for Public Relations at the University of Southern California.

  continue reading

32 حلقات

Artwork
iconمشاركة
 
Manage episode 269857844 series 2756647
المحتوى المقدم من USC Annenberg Center for Public Relations, Fred Cook, and University of Southern California. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرةً بواسطة USC Annenberg Center for Public Relations, Fred Cook, and University of Southern California أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

From Star Trek to K-pop, fan culture is everywhere — and as USC Professors Henry Jenkins and Robert Kozinets say, so is fan activism. This week, we’re taking a more theoretical approach to New Activism, exploring the roots of activism in fandom, and how corporate fans — also known as invested consumers — can help companies improve their corporate social responsibility initiatives.

In this episode, Jenkins and Kozinets offer valuable insights into the ways companies can successfully interact with their fans on social issues related to business and promote civic engagement. They also discuss the do’s and don’ts of responding to widespread social activism and offer tips on staying connected with your company’s fandom from the c-suite.

Featuring:

Henry Jenkins (@henryjenkins), Author and Provost Professor of Communication, Journalism and Cinematic Arts, and Robert Kozinets (@Kozinets), Social media marketing researcher and Jayne and Hans Hufschmid Chair of Strategic Public Relations, both of the USC Annenberg School for Communication and Journalism.

Host:

Fred Cook (@fredcook), Chairman of Golin, a global PR firm. Author of “Improvise - Unorthodox Career Advice from an Unlikely CEO” and Director of the USC Center for Public Relations

Follow us: @Center4PR (Twitter, Facebook and Instagram)

Newsletter: News from the USC Center for Public Relations

Visit our website: https://annenberg.usc.edu/research/center-public-relations

A production of the USC Annenberg Center for Public Relations at the University of Southern California.

  continue reading

32 حلقات

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