PR 360 podcast

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تمت الإضافة منذ قبل four أعوام

المحتوى المقدم من Jan Richardson and Global Results Communications. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Jan Richardson and Global Results Communications أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

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#683: Navigating the effect of AI on marketing jobs and the job market with Sue Keith, Landrum Talent Solutions 23:28

منذ 16 يومًا23:28

التشغيل لاحقا

قوائم

إعجاب

احب

23:28

My guest today has been keeping us up to date with the current state of hiring for marketers on a quarterly basis, which has taken us on quite a roller coaster ride. Today we’re going to look at how marketing and communication execs are responding to the latest developments in the world while still needing to get their work done. To take a look at the latest here, I’d like to welcome back to the show Sue Keith, Corporate Vice President at Landrum Talent Solutions. About Sue Keith Sue Keith is Corporate Vice President at Landrum Talent Solutions. With deep expertise in navigating complex labor markets, Sue has a front-row seat to the evolving dynamics of marketing roles, hiring trends, and the broader implications of AI and economic uncertainty. RESOURCES Landrum Talent Solutions: https://www.landrumtalentsolutions.com https://www.landrumtalentsolutions.com This episode is brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions. https://www.landrumtalentsolutions.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Online Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrand Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

PR 360

منزل السلاسل•Feed

PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.

Produced by Global Results Communications

Hosted on Acast. See acast.com/privacy for more information.

279 حلقات

#Business #Marketing #Jan Richardson #Global Results Communications #Public Relations #Digital Marketing #Social Media Marketing #Brand Reputation #Content Creation #Influencer Marketing #Tech #Startup #Crisis Communications #Comm #Communication

PR 360

updated منذ 4 أيام

منزل السلاسل•Feed

Produced by Global Results Communications

Hosted on Acast. See acast.com/privacy for more information.

279 حلقات

All episodes

1
Simplifying the Internet of Things with Mark Westlake 30:50

منذ 4 أيام30:50

30:50

Mark Westlake is the founder and CEO of GearBrain , a tech company focused on simplifying the Internet of Things (IoT). With over 25 years of experience in digital media and technology, his career includes executive roles at prominent companies such as About.com, HowStuffWorks, and Purch. A former member of the 1980s NYC band The Modulators, Westlake shares his journey from music to innovation, offering insights on smart home tech, AI integration, consumer education, and how GearBrain bridges the gap between people and technology. Key Takeaways: - How Mark transitioned from a music career to the tech industry - The benefits of IoT - The future of smart homes Episode Timeline: 3:00Mark's early years in The Modulators 6:00Transitioning to the Internet and Digital Media 9:00Why some companies can't adapt 11:30The Birth of GearBrain and Its Mission 12:30Innovations in IoT and AI integration 15:05Challenges in the smart home market 18:01The future of smart homes and AI 21:30Consumer education and smart device benefits 24:15The next decade in IoT technology This episode’s guest: • Mark Westlake • GearBrain's website • Email Mark at Info@GearBrain.com Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…

1
The Fascinating Past and Exciting Future of Human-Computer Interaction with Brad Myers 28:13

منذ 11 يومًا28:13

28:13

Brad Myers is the Charles M. Geschke Director of the Human-Computer Interaction Institute and Professor in the School of Computer Science at Carnegie Mellon University, with an affiliated faculty appointment in the Software and Societal Systems Department. He’s also the author of a new book, "Pick, Click, Flick! The Story of Interaction Techniques." In this episode, he discusses the importance of usability in design, notable failures in user interface design, and the future of Human-Computer Interaction. Key Takeaways: - Historic HCI failures - What is HCI? - How AI will affect HCI? Episode Timeline: 1:45What is the Human-Computer Interaction field? 3:30The evolution of interaction techniques 6:30Designing for usability and intuition 09:40Historic failures in user interface design 10:30Why Clippy didn't work 14:30The history of copy and paste 18:00Mac or PC? 21:30The future of HCI and AI integration This episode’s guest: • Buy Brad's Book "Pick, Click, Flick! The Story of Interaction Techniques." Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…

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Reimagining the Industrial Marketing Paradigm with Scott MacKenzie 31:19

منذ 18 يومًا31:19

31:19

Scott McKenzie, managing director of Industrial Talk Media, a leading industrial education and entertainment platform, shares how he is making "volcanic shifts" in industrial marketing through podcasting. He emphasizes the importance of human connection in industry communication and identifies gaps in how companies market themselves. Scott also discusses successful strategies used by companies to attract talent and the necessity of understanding customer pain points in marketing efforts. Key Takeaways: - Shifting industry marketing focus - Authentic communication in industrial marketing - Expanding the industrial talent pool Episode Timeline: 1:45Scott's 1982 Super Bowl performance 5:00Introduction to Industrial Talk Media 8:00Scott's background in industry 10:00The networking benefits of podcasts 13:15The industry blind spot with podcasting 14:45Exposing the human side of industry 15:50Communication skills in the trades 19:00The importance of authenticity in podcasting 20:00Holes in industrial marketing strategies 23:00Selling benefits, not specs 25:00 Successful strategies for attracting talent This episode’s guest: • Scott MacKenzie on LinkedIn • Industrial Talk's website Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…

1
The 5 Elements of Success and Qigong with Craig Cooke 29:03

منذ 25 يومًا29:03

29:03

Craig Cook is a visionary entrepreneur who shares his journey from founding Rhythm.net to becoming a business mentor who uses Qigong to help people find balance and success. Here, he discusses the principles of qigong, introduces his Five Elements of Success framework, and talks about the importance of balance in his personal and professional lives. Key Takeaways: - How qigong can help business professionals - Craig's transition from CEO to mentor - The Five Elements of Success Episode Timeline: 1:00Introduction 3:00 Craig's transition to business mentorship 6:00The intersection of Qigong and business 8:20What is Qigong 11:00Personal benefits of qigong 13:00The Five Elements of Success 21:30Qigong for business professionals 24:40The importance of balance This episode’s guest: • Craig Cooke on LinkedIn • CSquaredPro.io • C2EnergyMedicine.com Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! Hosted on Acast. See acast.com/privacy for more information.…

1
The Importance of Mentorship in PR with Tiffany Aguinaldo 25:05

منذ 5 weeks25:05

25:05

Tiffany Aguinaldo is an Account Director at Forge—a creative studio recently ranked the #4 fastest-growing private company in Orange County. Tiffany leads business development and PR at Forge and brings 15 years of experience with major brands like Hoag, Toyota, and The Irvine Company. She’s also the 2024 President of the Orange County PRSA. In this episode, she discusses the value of mentorship, Forge’s rapid rise, and her involvement with Disney Forward. Key Takeaways: - Mentorship is crucial for young professionals in PR - Understanding your audience is essential in PR today - Forge offers a unique experience for clients through personalized service Episode Timeline: 0:30Introduction to Tiffany Aguinaldo 2:15Mentorship in public relations 4:20What are young people in PR most concerned about? 7:00 Tod's advice for young people in communications 8:45Forge's incredible growth 11:00What separates Forge from other agencies? 13:15Forge's success stories 15:30The Disney Forward event 18:25Tiffany's reflections on her early career at GRC 22:00Tiffany's thought leadership philosophy This episode’s guest: • Tiffany Aguinaldo on LinkedIn • Forge's website Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…

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Connecting Purpose to Growth in PR with Lana McGilvray 23:15

منذ 6 weeks23:15

23:15

Lana McGilvray is co-founder and CEO of Purpose Worldwide, a brand, communications, PR, and growth consultancy that specializes in helping clients drive their purpose and growth. In 2020, PR News recognized Lana as one of the Top Women in PR. Here, she discusses the importance of purpose in brand growth, the impact of AI on business, and the current state of DEI in PR. Key Takeaways: - Purpose is essential for brand growth and authenticity - Brands often struggle to define their purpose - The state of DEI in PR Episode Timeline: 1:30 Why Lana was named "One of the Top Women in PR" 2:30 Not all brands have a purpose 3:45 How to help brands find their authentic purpose 5:15 The problem with purpose-washing 6:15 Matching purpose to growth 9:10 How AI fuels growth 11:45 The importance of human intuition 13:50 The current state of DEI in PR 16:15 Rebranding DEI 20:00 The importance of having a career with purpose This episode’s guest: • Lana McGilvray on LinkedIn • Purpose North America • Council for Brand Purpose Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…

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The Conflict Between PR and Journalism with Chris Caggiano 31:59

منذ 7 weeks31:59

31:59

Chris Caggiano is the senior editor at Fareportal, a travel E-commerce brand, and Intelligent Relations, an AI-enabled PR software-as-service company. His writing has appeared in Inc., where he worked as a reporter, writer, and editor for 13 years, as well as in CMO, D&O Reporter, The American Lawyer, The Advocate, Business.com, among others. Here, he discusses how Preston, Intelligent Relations’ AI tool, aims to democratize PR for startups and explores the conflict between journalism and PR. Key Takeaways: - Developing a PR AI tool for startups - Finding the balance between clients and journalists - What makes good travel writing? Episode Timeline: 1:15 Chris's work as a theater critic 2:17 Chris sang at Carnegie Hall once 4:40 What separates great travel writing from mediocre travel writing? 7:30 Intelligent Relations was created with AI in mind 9:15 The Preston AI 11:00 A Preston use case 13:30 How to insert your PR clients into journalism 14:30 Clients get frustrated by their coverage 16:30 The conflict between journalists and PR people 18:30 How PR AI falls short 19:15 Advertising clients who don't know how to talk about their products 22:00 PR is not advertising 22:45 Thought leadership versus promotion 26:10 It's about serving the reader 26:40 Who is this for? This episode’s guest: • Intelligent Relations on LinkedIn • Intelligent Relations' website Hosted on Acast. See acast.com/privacy for more information.…

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AI Content Marketing in the World of Algorithms with Gilad Bechar 31:59

منذ 8 weeks31:59

31:59

Gilad Bechar is the Founder and CEO of Moburst, a digital full-service, mobile-first marketing agency that helps companies scale and become category leaders. In this conversation, Gilad discusses what sets Moburst apart from other agencies, the importance of client selection, the role of AI in enhancing marketing strategies, and how to understand Google's content ranking algorithm. Key Takeaways: - Making sure clients are a good fit - Concerns over AI's accuracy and IP rights - How AI-generated content can drag your SEO rankings Episode Timeline: 1:00 Introduction to Moburst and Gilad Bashar 3:30 What sets Moburst apart? 6:30 The importance of client selection 9:40 Navigating Facebook's algorithm Challenges 12:08 The role of AI in marketing 15:45 AI's impact on content creation 18:40 AI tools and their applications 21:20 Common client concerns about AI 24:15 Understanding Google's content ranking This episode’s guest: • Gilad Bechar on LinkedIn • Moburst's website Hosted on Acast. See acast.com/privacy for more information.…

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Leveraging Local Media and Putting the Audience First with Michelle Rupp 24:51

منذ 9 weeks24:51

24:51

Michelle Rupp is an EMMY and Edward R. Murrow Award-winning journalist and the Founder and CEO of Memorable Results Media, a boutique agency helping small and mid-sized businesses gain media coverage on local and regional TV. Here, she discusses the evolving landscape of local media, how to craft effective media pitches, and how businesses can prepare for a PR crisis. Key Takeaways: - The lasting power of local media - Keeping the audience top of mind - How to be prepared for a crisis Episode Timeline: 2:00 Has local media lost any power recently 3:45 The importance of local journalists 6:30 Connecting clients with local media outlets 8:45 Making clients newsworthy and timely 11:30 Crafting powerful pitches 12:30 Three components of a good story 13:30 The importance of emotion 16:45 How to prepare for a crisis 20:30 Interacting with the media in a crisis 22:00 Michelle's thought leadership philosophy This episode’s guest: • Michelle Rupp on LinkedIn • Memorable Results Media on Instagram • Memorable Results Media Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…

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Innovative Publishing PR in the Digital Age with Kourtney Jason 25:54

منذ 10 weeks25:54

25:54

Kourtney Jason is the president and co-founder of Pacific and Court, a Brooklyn-based book publicity and digital marketing agency, and the author of five nonfiction books, including "Lights, Camera, Booze: Drinking Games for Your Favorite Movies." Here, she discusses the current state of reading and publishing, the rise of audiobooks, and the importance of innovative PR strategies in reaching audiences. She also shares insights on crafting effective media pitches and the significance of timing in PR efforts. Key Takeaways: - Why traditional PR tactics are no longer sufficient in publishing - Why pitches fail - Book PR in the digital age Episode Timeline: 2:45 What is the most popular drinking game from Kourtney's book? 6:00 What is the current state of publishing in America? 7:15 Audio books are becoming more popular 8:00 Audio book recommendations 9:00 Why traditional PR tactics aren't cutting it in 2025 10:45 What are some good Amazon alternatives? 12:30 Why do most pitches fail? 15:45 The benefit of pitching publishers individually 17:00 Celebrities who tell the same stories repeatedly 18:00 The importance of timeliness with pitches 20:00 The increasing popularity of psychedelic books 22:00 How to think like the media This episode’s guest: • Kourtney Jason on LInkedIn • Pacific and Court's website • Pacific Court on Instagram Hosted on Acast. See acast.com/privacy for more information.…

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A Diversified Approach to Affiliate Marketing with Lindsay Ferraro Bennett 22:14

منذ 11 weeks22:14

22:14

Lindsay Ferraro Bennett is a public relations executive at Pace PR with 20 years of longstanding relationships and results-driven work within the luxury, lifestyle, fitness, food/beverage, travel, health/wellness, and publishing industries. Here, she discusses the evolving landscape of affiliate marketing, the importance of authentic content, and the role of influencers in driving brand success. She also emphasizes the need for a diversified approach in affiliate strategies and shares insights on how Pace PR uniquely integrates PR with affiliate marketing to achieve effective results. Key Takeaways: - Why affiliate marketing is a growing sector for publishers - How Pace PR integrates PR with affiliate marketing effectively - The importance that thought leadership plays at Pace PR Episode Timeline: 2:00 How Lindsay's background in magazines helps with affiliate strategies 3:30 Strategies that are currently working in affiliate right now 5:45 How to get niche sites on your radar 7:45 Understanding your client's goals 9:15 Not all affiliate publishers are created equal 12:30 How does Pace choose influencers? 14:30 The benefit of using micro-influencers 16:00 Why is Pace so good at affiliate marketing? 19:30 Lindsay's thought leadership philosophy This episode’s guest: • Pace Public Relations • Pace PR on Instagram • Lindsay Ferraro Bennett on LinkedIn Hosted on Acast. See acast.com/privacy for more information.…

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Navigating AI from a Data Perspective with Amanda Lee 22:47

منذ 12 weeks22:47

22:47

Amanda Lee is the Vice President of Marketing, Analyst, and Public Relations at DDN, the world’s leading data intelligence platform. She has 20-plus years of experience in marketing communications across AI, data intelligence, and technology ecosystems. Here, she discusses the rapid advancements in AI technology, the importance of data infrastructure, and the challenges women face in the tech industry. Key Takeaways: - How AI is revolutionizing supply chain, agriculture, and life sciences - Why data infrastructure is crucial for the success of AI models - The current state of women in tech Episode Timeline: 1:30 Amanda's dogs 3:15 How does Amanda keep up with all the changes in AI? 4:30 Recent developments in AI that have impressed Amanda 5:30 What's the hardest thing for marketers to explain to the public about AI? 7:15 Is there enough data infrastructure to support AI growth? 10:15 DDN's commitment to its customers 12:14 AI's impact on various industries 13:15 Autonomous cars 17:00 Online safety issues caused by AI 18:24 Challenges for women in technology This episode’s guest: • Amanda Lee on LinkedIn • DDN's website Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! Hosted on Acast. See acast.com/privacy for more information.…

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The Power of PR in the Legal Industry with Susan Peters 27:40

منذ 13 weeks27:40

27:40

Susan Peters, a former litigator turned PR expert, shares her unique journey from law to public relations. She discusses the benefits of PR for lawyers and offers insights into media training and interview preparation. The conversation also explores the impact of AI on the legal industry and PR, as well as effective social media strategies for lawyers. Key Takeaways: - How PR helps lawyers build their reputation and attract clients - The importance of media training - Susan's transition from a litigator to a PR expert Episode Timeline: 1:00 Susan's transition from litigator to PR Expert 4:00 The benefits of PR for Lawyers 5:30 How lawyers can raise their profiles through PR 7:15 The dos and don'ts of media appearances 10:40 The impact of AI on law and PR 14:30 Why Google doesn't like AI writing 16:40 The pain of radio disclaimers 17:45 How are lawyers using social media to raise their profiles? 20:20 Tod's favorite legal radio ad 21:20 Susan's Role in Law Firm Media Professionals 23:40 Susan's thought leadership philosophy This episode’s guest: • Susan Peters on LinkedIn • Greybridgepr's website • Email: Susan@Greybridgepr.com Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…

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Building Brands You Can Feel with Omer Maman of Healthee 26:37

منذ 14 weeks26:37

26:37

Omer Maman, VP of Marketing at Healthee, explores the challenges of navigating healthcare benefits and how Healthee’s AI-powered platform is transforming the experience. He also shares why great marketing isn’t just about selling a product—it’s about creating an emotional connection. Key Takeaways: - How Healthee's AI platform simplifies healthcare navigation for employees - Why marketing is all about emotions - AI solutions for healthcare Episode Timeline: 1:30 An overview of Healthee 2:00 Navigating healthcare with AI Solutions 5:40 Personalization in health benefits 9:24 The Importance of transparency in healthcare costs 11:00 Insights from the Healthee's 2025 Benefits Report 13:20 Creating brands with an emotional spark 19:00 Cultural differences in branding between Israel and the USA 21:40 Omer's thought leadership philosophy This episode’s guest: • Omer Maman on LinkedIn • Healthee.com • Healthee on Instagram Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.…

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Print Advertising, Made Simple with Beth Mach of Spacely 24:34

منذ 15 weeks24:34

24:34

Beth Mach, co-founder and COO of Spacely, shares how her company has made buying print ads as easy as buying a plane ticket and why the medium still so valuable in the digital age. She also discusses how she has found success in the ultra-competitive world of voice-over acting. Key Takeaways: - How Spacely simplifies the process of buying print ads - Why print advertising is still a significant player in marketing - How to break into voice over acting Episode Timeline: 1:30 Automation is great for relationships 2:45 How Spacely makes automation easy 3:45 What's the Spacely process like? 9:00 What are the best parts of a magazine to have your ad appear? 10:30 Why should brands choose print media over other types of advertising? 11:45 Magazines feel like a luxury item in 2025 13:00 Reading physical media is better for recall 14:00 The resurgence of out-of-home advertising 16:00 Spacely success stories 19:00 How did Beth break into voice acting? 22:10 How do people find voice actors? This episode’s guest: • Beth Mach on LinkedIn • Beth Mach's website • Spacely.Media Hosted on Acast. See acast.com/privacy for more information.…

مرحبًا بك في مشغل أف ام!

يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.