The Biggest Economic Opportunity of Our Generation (Agriculture): Justine Hendricks on Why Showing Up As You Is Your Best Bet

Power of Why with Naomi Haile

“I promised myself I’d get this job the Justine way. I wasn’t going to follow someone else’s script—I was going to show up as me.”

Justine Hendricks, sits as Farm Credit Canada’s President and CEO after 17 years with Export Development Canada (EDC) and 7 years with Royal Bank of Canada (RBC). Throughout her career, she has championed Canadian businesses across agriculture, agri-food, and other critical industries—helping them access the capital, risk management solutions, and strategic support they need to grow and thrive.

But what sets Justine apart isn’t just her impressive track record—it’s how she leads. Whether spearheading EDC’s $9B Insurance and Working Capital Solutions portfolio, being appointed and becoming its first Chief Sustainability Officer, or aligning corporate strategy with evolving environmental and human rights standards, Justine is redefining what it means to lead with integrity, vision, and action.

Connect with Justine

• LinkedIn: Justine Hendricks
• Farm Credit Canada Website: Farm Credit Canada

Connect with Naomi

• Website: www.naomihaile.com
• LinkedIn: Naomi Haile
• Instagram: @naomiahaile
• Twitter: @naomiathaile
• YouTube: Naomi Haile