Build a Brand That Never Goes Out of Style—Because It’s YOU with Sigute Zitikyte

Power of Why with Naomi Haile

Sigute Zitikyte is a personal brand strategist, writer, and business coach leading the Multi-Passionate movement—a platform created for high-achieving women who are done choosing between their creativity, ambition, and authenticity.

She’s helped hundreds of women stop playing small, embrace the full spectrum of who they are, and confidently build brands that reflect who they are, not just their résumés. From breaking cycles of people-pleasing to owning their voice and vision, Sigute teaches you how to build with clarity, consistency, and courage.

00:00 Introducing Sigute

02:26 Where Sigute's Story Begins

03:40 Why Identity Shaped Her Brand Voice

05:00 Does Your Environment Give You the Nourishment You Need?

07:11 Split Identity or Secret Superpower?

08:40 The Moment It All Clicked in Malaysia

10:00 How Her Parents Inspired Her Reading & Writing

13:12 Why Sigute Always Had 3 Jobs

13:41 Planting Seeds In Your Career

17:55 Applying to Mindvalley with 24 Hours’ Notice

21:57 How Mindvalley Shaped Her View of Work

23:58 Starting Her First Blog in Kuala Lumpur

29:10 Getting Her Dream Job at Shopify

31:14 Starting Her Fractional Consulting Business

33:12 The Truth About Long-Term Brand Building

34:30 The Value of a Resonant Audience

37:33 How Sigute Avoids Getting Trapped in Her Business

39:30 How to Sell to a High-Caliber Audience

42:13 Her Long-Term Vision: A Villa in France

44:08 A Morning Routine Rooted in Joy

58:30 Pouring Love into the Everyday

Connect with Sigute

• LinkedIn: Sigute Zitikyte
• Book: Multi-Passionate: How to Claim Your Identity and Radiate as a Multi-Passionate in a Linear World
• Website: sigutezitikyte.com
• Instagram: Sigute Zitikyte
• Thought Leader Society

Connect with Naomi

• Website: www.naomihaile.com
• LinkedIn: Naomi Haile
• Instagram: @naomiahaile
• Twitter: @naomiathaile
• YouTube: Naomi Haile