Ep 103 - Why Product Selection Is Critical For Toy Companies (AKA Why I Turned Down Settlers of Catan)

Playing At Business - toy & game business podcast with Steve Reece

In this episode we take a look at how choosing the right products to launch is the fundamental success factor for Toy & Games companies. Host Steve Reece uses an example of when he turned down a now famous & massively successful product as an example of how sometimes turning away good products is necessary in order to focus on what will work best for your company and the business model and market positioning of your company.

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