How Formula One Is Helping Win Back The America’s Cup | Sir Ben Ainslie and Toto Wolff

Performance People

One of the big stories going into this year’s America’s Cup is the collaboration between two different sports which share more similarities than you might expect. In a special episode of Performance People with the Inside Tack podcast, Toto Wolff, Team Principal and CEO of Mercedes-AMG PETRONAS F1 team sat down with Sir Ben Ainslie, CEO and skipper of INEOS Britannia, to discuss how Formula One thinking has influenced this campaign, highlighting the areas which have seen the most benefits on both sides. Toto describes what it felt like to be a member of Ben’s crew for the day, and they look ahead at the ways Formula One’s commercial know-how might influence the cup’s future, including what sailing could learn from the ‘Netflix effect’ of Drive To Survive. They also discuss the different challenges involved in business and sport, and why winning after periods of adversity and criticism make the sweetest victories.

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