303 - Packaging Today - Why labels are awesome and also kinda suck

People of Packaging Podcast

About the Guest(s):

Adam Peek is an expert in the packaging industry with over 14 years of experience. He specializes in labels, folding cartons, and RFID technology. Currently residing in West Jordan, Utah, Adam has a strong footprint in the labeling sector, working with a variety of companies to optimize their product packaging solutions. His deep understanding of the complexities of labeling and packaging positions him as a leading voice in sustainable packaging practices and innovations within the industry.

Episode Summary:

In this informative episode of the Packaging Today show, Adam Peek tackles an essential and often overlooked aspect of the packaging world: labels. While his co-hosts Cory and Evelio are attending Paris Packaging Week, Adam broadcasts solo from his home base in Utah. He provides an in-depth analysis of why labels are, in fact, a crucial component of packaging—contrary to some industry beliefs. Adam delves into the role labels play in product identification, compliance, and consumer information, asserting that labels are vital not only for brand identity but for the overall functionality and recyclability of packaging.

Adam emphasizes the importance of selecting the right labels and adhesives, particularly concerning sustainability and recyclability. He discusses the declining PET resin prices and how the packaging industry must adapt to ensure the economic feasibility of recycling efforts. Adam dissects the complexities of label application, adhesive types, and the dire environmental implications of mismatched materials. The conversation underscores the transition in global packaging towards enhanced recyclability, highlighting how both consumers and companies can contribute to better recycling outcomes by understanding and improving label choices.

Key Takeaways:

* Labels are Essential Packaging: Labels are not merely decorative; they are essential for product identification, compliance, and consumer engagement, making them an integral part of the packaging.

* Adhesive Selection is Crucial: The choice of adhesive on labels significantly impacts the recyclability of packaging, with the potential to either facilitate or hinder the recycling process.

* Recyclability Challenges: PET and HDPE containers face distinct challenges regarding labels, and improper label choices can render materials unrecyclable, affecting recyclability economics.

* Sustainable Practices: Understanding the complete lifecycle of packaging, including labeling, is necessary for developing sustainable solutions in the industry.

* Technological Transition: Upcoming changes like the shift from UPC codes to QR codes (Sunrise 2027) signify evolving labeling technologies and their functionalities.

Notable Quotes:

* "Labels are packaging. They're not something separate from the realm of packaging, they are integral to it."

* "The adhesive is not only about getting that label to stick, but about how we can navigate the challenges posed by recycling."

* “There's no perfect solution for packaging. The perfect solution is really to have nothing, but that's not practical."

* "The shift from the traditional UPC to QR codes by 2027 will transform how consumers and registers interact with packaging."

* "It's not just the label material that needs attention; the adhesive is critically important when it comes to the recycling ecosystem."

Resources:

* SpecRight

* Trayak

* GS1 Website for information on Sunrise 2027

* Consortium for Waste Circularity

* Packaging Today Podcast: Search on Apple and Spotify for episodes

Discover more about the intricacies of packaging design and sustainability by tuning into this episode. Stay updated with the latest trends in the packaging industry, and anticipate insightful discussions from Packaging Today in future episodes.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com