Blurring the Lines: Exploring B2B and B2C Marketing Operations with Beth Horrigan

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This episode dives into the dynamic realms of B2C and B2B marketing operations, highlighting their interconnectedness and the emotional versus rational appeals that differentiate them. Beth Horrigan shares her extensive career journey, emphasizing the importance of curiosity and collaboration across marketing sectors.
• Discussion around pivotal career moments in marketing
• Exploration of B2C emotional marketing vs. B2B rational marketing
• Insights on campaign management and cross-team collaboration
• Importance of technology and AI in marketing operations
• Commonalities from the 2024 State of the MoPro report
• Advocating for curiosity and knowledge-sharing across sectors
Link to Adam Grant's podcast episode can be found here.

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فصول

1. Blurring the Lines: Exploring B2B and B2C Marketing Operations with Beth Horrigan (00:00:00)

2. Exploring B2C and B2B Marketing (00:00:24)

3. Marketing Lessons Across Industries (00:04:41)

4. Marketing Operations in B2C and B2B (00:21:33)

5. Marketing Operations in B2B and B2C (00:29:51)

6. Marketing Operations and Loyalty Programs (00:45:04)