How our PR firm is using AI and how you can too

On Top of PR with Jason Mudd

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Guest:

Our episode guest is Jason Mudd, CEO of Axia Public Relations.

Five things you’ll learn about in this episode:

1. Starting using AI
2. Using caution with AI
3. Setting up policies around using AI
4. Communicating and enforcing policies around AI
5. Ways to use AI

Quotables

• “AI is a tool that can help you be more productive, and like anything else — when mobile technology came out, when social media came out, when e-commerce came out — you can either ignore those things or you could be early adopters of those things and start pioneering the way.” — @JasonMudd9
• “AI works really fast and is a very helpful and powerful tool. The issue is the quality of the tools. The quality of the tool reminds me of an intern, a college student or maybe even a high school student as far as the quality of the work goes.” — @JasonMudd9
• “You really are going to have to take this [AI] rough draft, and I emphasize the rough in it, and finesse it, tweak it, and modify it to get it to where it needs to be production ready.” — @JasonMudd9
• “Like what Ronald Reagan said, ‘trust but verify’ — so you need to verify that people are following the policies that you created, and you need to enforce those policies.” — @JasonMudd9
• “We are not using AI to replace the talent that we have at our agency or the talent assigned to your account. Instead, we’re using AI to keep those people doing what is called their highest and best use — HBU.” — @JasonMudd9
• “AI is a rough draft; it’s an entry-level virtual assistant giving you some guidance.” — @JasonMudd9
• “If [you] can’t give input properly, [you’re] never going to be able to use AI properly.” — @JasonMudd9

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About Jason Mudd

Jason Mudd is a trusted adviser and dynamic strategist for some of America’s most admired brands and fastest-growing companies. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia Public Relations in July 2002. Forbes named Axia as one of America’s Best PR Agencies.

Guest’s contact info and resources:

• Jason Mudd on Twitter
• Jason Mudd on LinkedIn
• Jason Mudd on Facebook
• Axia Public Relations

Additional Resources:

• Create a usage policy for AI-generated content
• How PR Professionals Can Use Artificial Intelligence Tools To Enhance Their Work
• ChatGPT

Support the show

• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
• On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.