Cybersecurity and Crisis Communications with Bryce Austin, ​​TCE Strategy

On Top of PR with Jason Mudd

Bryce Austin is a foremost expert, author, keynote speaker and adviser on cybersecurity. As the CEO of TCE Strategy, he is a leading voice on emerging technology and cybersecurity issues. He actively advises the boards of companies in industries as diverse as financial services, retail, health care, technology, e-commerce, and manufacturing.

Five things you’ll learn from this episode:

1. Why you should prioritize cybersecurity
2. How to protect your organization’s data
3. Most active cybercrimes in 2022
4. Who’s responsible for promoting and managing cybersecurity within your organization
5. Information about the chief information security officer and next-generation antivirus

Quotables

• “I had a 15-year career where things were moving up and up and up. And I went from bonus checks to unemployment checks because of the cybersecurity breach.” — @brycea
• “I decided to start my own company to help other companies understand what these cybersecurity issues are so that they can make good real world decisions about them.” — @brycea
• “You don't only have an incentive of protecting our corporate brand reputation by doing the right things to protect the company from cybersecurity breaches, but it's also in your best interest from an employment standpoint.” — @jasonmudd9
• “I'm always talking about the importance of how you behave online or on connected devices at home because there's probably nothing more distracting for a productive employee than to have a personal data breach” — @jasonmudd9
• “It's something I don't want to minimize, but on the grand scale of bad things that can happen in the world of cybersecurity, losing a credit card is not very high on that list, from one consumer to another.” — @brycea

Guest’s contact info and resources:

• Bryce Austin’s LinkedIn
• Bryce Austin’s Twitter
• Bryce Austin’s Website
• TCE Strategy
• Bryce Austin's Book: "Secure Enough?: 20 Questions on Cybersecurity for Business Owners and Executives"

Additional resources:

• Have I Been Pwned?
• "Managing Public Relations in a Crisis” e-book
• Crisis Management Webinar
• Axia Public Relations’ crisis management services
• Axia Public Relations’ cybersecurity experience

Episode recorded: Jan. 20, 2022

Sponsored by:

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